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Swot and Business Analysis of the Ford Motor Company

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Swot and Business Analysis of the Ford Motor Company
SWOT and Business Analysis of The Ford Motor Company

MGT/521 Management

University of Phoenix

November 18, 2011

SWOT and Business Analysis of The Ford Motor Company

The purpose of this research is to assuming the role of a Fund Manager deciding whether to invest in The Ford Motor Company. By Identifying Internal and external stakeholders, wants and needs , Strength, Weakness, Opportunities and Threats (SWOT) of The Ford Motor Company. This to detriment whether the company is profitable and competitive in the automobile industry. Ford Motor Company SWOT Analysis
Strength
• Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees. (http://www.freeonlineresearchpapers.com/ford-diversity-commitment) , (http://media.ford.com/article_display.cfm?article_id=7670) • The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses. (Oica.net, 2011) (http://oica.net/wp-content/uploads/ranking-2010.pdf) • Ford Motor diversity in Ford Credit is a subsidiary of The Ford Motor Company that finance vehicles to customer and dealers to support Ford Motor Company sales. They also provide financing on Lincoln vehicles, offering: competitive rates, innovative products, flexible terms (http://www.fordcredit.com/companyInfo/profile.jhtml) • Ford Motor merges with Hertz Rent-A-Car, the world 's leading vehicle renting organization, operates from approximately 8,100 locations in 143 countries worldwide. (http://media.ford.com/article_display.cfm?article_id=7670) • Ford Motor Company is in ten place in 2011 Fortune 500 list (Us), with Revenues of (Millions) 128,954.0 and Profits of (Millions) 6,561.0


References: International Business Ethics Institute. (2011). Business Ethics Primer. Retrieved from http:/www.business-ethics.org/primer1.html Ford Motor Company, (2011). About the Ford Motor Company. Retrieved from http://corporate.ford.com/about-ford About.com, (2011) Henry Ford. Retrieved from http://inventors.about.com/od/fstartinventors/a/HenryFord.htm American Association of Museums, (2003) The Henry Ford Retrieved from http://www.hfmgv.org/exhibits/hf/ William G. Nickels, James M. McHugh, Susan M. McHugh, (2010). McGraw-Hill Company (9thed). New York, New York: McGraw-Hill Company.
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