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SWOT And Pest Analysis

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SWOT And Pest Analysis
SWOT Analysis:
Strength
Highest hotel in the world (The Ritz-Carlton, Hong Kong) -> ICC(Located 102 floors to 118 floors) (The 118th floors of the OZONE bar is the world's highest bar)
Major training operations in its Ritz-Carlton learning institute
Environmental responsibility initiatives deliver an unparalleled guest experience while protecting our natural resources.
Led by property-based Ritz-Carlton Environmental Action Conservation Teams (REACT).
Reducing energy and water usage, offering a linen and terry reuse program, implementing recycling initiatives, and utilizing environmentally preferable cleaning products.
Offer organic and local foods and sustainable seafood in our restaurants, organic treatments and products in our spas, paperless billing to guests upon checkout present
Present first art exhibition by a prominent Chinese artist whose works have long been the best welcoming scene for any guests stepping into the lobby of the highest hotel in the world.
Together with the participants will attempt a record – Longest line of teddy bears. The proceeds will be donated to Make-A-Wish, spreading love and holiday spirit to children with life-threatening medical conditions.
Invite the Legle France to design some classical Chinese porcelain tableware with enjoying the award-winning delicacies, customers will be influenced Chinese culture and heritage of the past 500 years.
To be the first spa in Asia to feature the ground-breaking combination of ESPA’s advanced facial massage techniques.

Weakness
The weakness security system (ex. Jakarta suicide bombing in 17 July 2009)
搵多3個point 要連埋例子

Opportunities
Potential Asian Market
Improve the security arrangements of hotel
Sponsor events (ex. HK event)
Social Responsibility
全部同我搵例子證明 仲要詳細分析

Threats
Recession may impact the revenues and profit
Security threats due to terrorism
New entrants with new innovative ideas are attracting people
Facing tough competition such as four season hotels.

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