SWOT and Value Chain Analysis of McDonalds
Case analysis
On
McDonalds
Sadikchya Acharya
Kings College
International American University
Babarmahal, Kathmandu
MBA Capstone
Prof. Dr. Raj Kumar Sharma
International American University
Kings College
Babarmahal, Kathmandu
Introduction and Background
McDonalds as establishes in 1955 corporation and the multinational was first started by form Roy, it has its global operation for more than 119 countries selling its food items globally specially Korc. Currently as we see the data there are more than 50 million people per day enjoying foods from McDonalds, burgers, nuggets, French fries are their popular foods that they sell at the daily basis. even though we don’t have a branch in our country Nepal but the marketing and the brand awareness is so high that we most of the people know the tagline and the most essence of the product that is burger and I’m loving it. This is how McDonalds is achieving success and awareness getting through the heart of the customers.
With the affordable price and the well-known brand and services for the fast food it has always been a integral part of the customers heart and the mind. It has also one of the highest employing place or organizations.
There are some of the interesting facts about the McDonalds which I have enlisted them below with the points and which are:
It was first introduced in 1940 with two brothers in California
1965 was the first time it has gone public with the stock market
80000 and more are graduated every year from Hamburger University with the name of hamburger logy.
More than 85% of MacDonald’s are operated with franchisee
One in 8 Americans is employed by MacDonald’s
In every 14.5 hours they open up with a new restaurant
They serve more than 68 million people worldwide which is more than a population of U.K.
They are also the largest distributor of toys
It is not the one of the largest chain but Subway is.
Their revenue is more than 75 million dollars per day.
To earn enough to buy a Mac one person in
On
McDonalds
Sadikchya Acharya
Kings College
International American University
Babarmahal, Kathmandu
MBA Capstone
Prof. Dr. Raj Kumar Sharma
International American University
Kings College
Babarmahal, Kathmandu
Introduction and Background
McDonalds as establishes in 1955 corporation and the multinational was first started by form Roy, it has its global operation for more than 119 countries selling its food items globally specially Korc. Currently as we see the data there are more than 50 million people per day enjoying foods from McDonalds, burgers, nuggets, French fries are their popular foods that they sell at the daily basis. even though we don’t have a branch in our country Nepal but the marketing and the brand awareness is so high that we most of the people know the tagline and the most essence of the product that is burger and I’m loving it. This is how McDonalds is achieving success and awareness getting through the heart of the customers.
With the affordable price and the well-known brand and services for the fast food it has always been a integral part of the customers heart and the mind. It has also one of the highest employing place or organizations.
There are some of the interesting facts about the McDonalds which I have enlisted them below with the points and which are:
It was first introduced in 1940 with two brothers in California
1965 was the first time it has gone public with the stock market
80000 and more are graduated every year from Hamburger University with the name of hamburger logy.
More than 85% of MacDonald’s are operated with franchisee
One in 8 Americans is employed by MacDonald’s
In every 14.5 hours they open up with a new restaurant
They serve more than 68 million people worldwide which is more than a population of U.K.
They are also the largest distributor of toys
It is not the one of the largest chain but Subway is.
Their revenue is more than 75 million dollars per day.
To earn enough to buy a Mac one person in
Bibliography: fagansusanto. (2012, 11 22). Value Chain and Competitive Advantage of McDonald’s. Retrieved from Fagansusanto: https://fagansusanto.wordpress.com/2012/11/22/value-chain-and-competitive-advantage-of-mcdonalds/