SWOT analysis empowers firms to identify elements that need to be taken into account when developing marketing and corporate strategy.
Strengths and Weaknesses are in-house factors that are controllable by the organization. Opportunities & threats are outside factors, which are uncontrollable by the organization.
According to Kotler and Armstrong, SWOT analysis involves a distillation of the findings of an internal and external inspection that lures attention, from a strategic perspective, to the critical organizational strengths and weaknesses and the opportunities and threats fronting the organization.
The strengths segment of a SWOT analysis provides an area to list everything done right as an organization. This part contains both strengths within the organization and external strengths, such as customer rapports. The strength of Levis company contains: -
Levis are expertise in the jeans industry
Levis enjoys high brand equity. In the sense that people around the world know about the brand Levis.
Diversity
Levis follows a great customary quality
Finance and access to industrial market
Wide Distribution channel and global sourcing
Levis product are exclusive and innovative
Known as durable products
Weaknesses are internal factors that could stop or slow down organization’s progress and accomplishment. Therefore the weaknesses of Levis Company includes:
Levis products are considered to be somewhat expensive. Therefore, some people are unwilling to attempt a purchase.
Levis does not offer extra services like online order and home or free delivery.
Lack of control on distribution.
Opportunities are factors outside the business that the firm may be able to use to support it nurture the business. Examples of opportunities include a growing market, Increased consumer spending. So here, the opportunities for Levis includes:
Increase in western imperialism (western culture is adopted world wide and increasing so there will be more demand of