Swot Brand
Week 2 Excercise - Topshop SWOT Analysis
(Please add your points by editing the blog)
Strengths:
* hit-the-trend styles * affordability * accessibility - store coverage all over the country * availability in clothes range * numerous choices in product lines * numerous options in collections and styles, e.g. vintage boutigues * choices at multiple price points - for different choices of styles and qualities * store space (especially the London Oxford flagship) * additional serives - cafe, nail salon, etc * established brand image and market position (in the UK)
(Jiji)
* variety of collections to appeal to a broader range of customers (current and potential) * over 300 stores in UK and 100 overseas - increased competitive edge on the international retail market * Charity work w/ PETA, Breast Cancer, TRAID & Starlight - providing a strong brand image and establishes a trustful relationship with its stakeholders * Great range of awards won, making it a highly recognized High Street Retailer in Britain, and overseas
(Nina)
* New collection every week. * Explore the brand- combining media culture and celebrities to produce products. * Different types and styles of garments. * Many sections- salon, nails beauty, café and a lot of fashion magazines, customers can spend whole day in the store.
(Serina)
* Internet website where garments sell out quickly making shopping accessible to every body also international customers. Here you can buy key garments for the season and see the latest trends. Also offering podcasts of new collections and behind the scene events, thus keeping up with the new technology and creating good PR and generating more sales. * Top Shop has a lot of services that makes the customer life easy, like: Style Advisor, Membership Card, Topshop To Go, Topshop Express, Concierge, In-store
(Laura)- NA * They offer a student discount!! This is good because
(Please add your points by editing the blog)
Strengths:
* hit-the-trend styles * affordability * accessibility - store coverage all over the country * availability in clothes range * numerous choices in product lines * numerous options in collections and styles, e.g. vintage boutigues * choices at multiple price points - for different choices of styles and qualities * store space (especially the London Oxford flagship) * additional serives - cafe, nail salon, etc * established brand image and market position (in the UK)
(Jiji)
* variety of collections to appeal to a broader range of customers (current and potential) * over 300 stores in UK and 100 overseas - increased competitive edge on the international retail market * Charity work w/ PETA, Breast Cancer, TRAID & Starlight - providing a strong brand image and establishes a trustful relationship with its stakeholders * Great range of awards won, making it a highly recognized High Street Retailer in Britain, and overseas
(Nina)
* New collection every week. * Explore the brand- combining media culture and celebrities to produce products. * Different types and styles of garments. * Many sections- salon, nails beauty, café and a lot of fashion magazines, customers can spend whole day in the store.
(Serina)
* Internet website where garments sell out quickly making shopping accessible to every body also international customers. Here you can buy key garments for the season and see the latest trends. Also offering podcasts of new collections and behind the scene events, thus keeping up with the new technology and creating good PR and generating more sales. * Top Shop has a lot of services that makes the customer life easy, like: Style Advisor, Membership Card, Topshop To Go, Topshop Express, Concierge, In-store
(Laura)- NA * They offer a student discount!! This is good because