Swot for Amazon
Q5) TOWS MATRIX | Strenght 1. Global market leader 2. Customer monopoly 3. Strong seller platform 4. Focus in research and development | Weakness 1. Low profit margins 2. Succesion instability 3. Shipping scam and issue 4. Data centre cost | Opportunities 1. International expenssion 2. E-book expenssion 3. Online payment system 4. Internat sales | SO Stratergies 1. Product development 2. Expend market influence 3. Focus on product | WO Stratergies 1. Reduce expendeture 2. Improve current marketing stratergy 3. CRM | Threats 1. Online security 2. Technology cost and services 3. International competition on rise 4. E-commerce tax | ST Stratergies 1. Interactive web portal 2. New product development 3. Partnership with other sales network | WT Stratergies 1. Stay ahead on rivals 2. Combat with competitors 3. Competitive price |
Q6) Five (5) key success factors : 1. Offering competitive price 2. Straight forward web design and friendly interface 3. Convenient payment system 4. Making continuous innovation 5. Increase internet usage globally and enviromentally awareness.
Q7) From 5(b) | Stratergic initiatives | SO Stratergies 1. Product development | 1. Selling trendy product 2. Diversity of product or brand | 2. Expend market influence | 1. Franchice / joint venture to South Asia such as China 2. Sponsership to collage or university | 3. Focus on product | 1. Open new distribution in focus place in South Asia 2. Maintain as international product with attracting more customer especially in South Asia | WO Stratergies 1. Reduce expendeture | 1. Reduce OPEX for staff turnover or travelling 2. Use internal workers, avoid recruitment | 2. Improve current marketing stratergy | 1. Stratergic place 2. Stratergic demand | 3. CRM | 1. Membership to loyal customer 2. Friendly web design | ST Stratergies 1. Interactive web
Q6) Five (5) key success factors : 1. Offering competitive price 2. Straight forward web design and friendly interface 3. Convenient payment system 4. Making continuous innovation 5. Increase internet usage globally and enviromentally awareness.
Q7) From 5(b) | Stratergic initiatives | SO Stratergies 1. Product development | 1. Selling trendy product 2. Diversity of product or brand | 2. Expend market influence | 1. Franchice / joint venture to South Asia such as China 2. Sponsership to collage or university | 3. Focus on product | 1. Open new distribution in focus place in South Asia 2. Maintain as international product with attracting more customer especially in South Asia | WO Stratergies 1. Reduce expendeture | 1. Reduce OPEX for staff turnover or travelling 2. Use internal workers, avoid recruitment | 2. Improve current marketing stratergy | 1. Stratergic place 2. Stratergic demand | 3. CRM | 1. Membership to loyal customer 2. Friendly web design | ST Stratergies 1. Interactive web