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SWOT GAP Inc.

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SWOT GAP Inc.
STRENGTH

1. Gap Inc. opened its first stores in Serbia and Ukraine because Ukraine is the fastest growing retail market in Eastern Europe, while Serbia has many young customer who enjoy shopping.
2. Expansion of GAP Inc. due to growth management by divisional president in various country.
3. The company provide a wide range of family clothing product include denim, khakis, t-shirt, shoes.
4. GAP has a well establish code ethics, translated in 65 different language which is the best communication strategic in their business.
5. Division structured by geographic region is most effective way to increase their number of stores.
6. GAP control all aspect of it trademark casual look from the design board to store displays.
7. GAP successfully make lasting, positive impression on people and communities where they operate because we believe that doing what right it good in business.
8. One of the 7500 participates in GAP Inc., now expand to seven countries.
9. GAP Inc. provide female garment workers in developing countries with technical in social skill to advance in work on life.
10. GAP Inc. employee Henry Fong shares his story about volunteering; the company reached 433000 volunteer hours in 2011.
One of the 7,500 participants in
Gap Inc. P.A.C.E., now expanded to

WEAKNESS

1. Changes in our credit profile or deterioration in market conditions may limit our access to the capital markets and adversely impact our financial results and our ability to service our debt.
2. Trade matters may disrupt our supply chain.
3. Our IT services agreement with IBM could cause disruptions in our operations and have an adverse effect on our financial results.
4. GAP’s July 2011 revenue at stores open at least fell 5% worse than analysis expected even with the expansion of their stores
5. GAP unable to return their stakeholder from year to year.
6. Total asset reduce significantly from 2010 to 2011 and it reflected to their internal management.
7.

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