Swot Groupon
SWOT ANALYSIS GROUPON | | Gracia Marhaeni [ 2IBLF1 ] GMK 01-11-2012 |
Summary
The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this report: What can or should Groupon do to develop their strategy to maintain competing in the Electronic Commerce industry?
The second page provide a description of the company. It address the following: Groupon was founded by Andrew Mason in the year 2008. It deals business in Electronic commerce industry. The company employs over 7000 people and it host more than 900 deals every day with 70 million subscribers in 46 countries. Groupon’s mission is simple: to offer stuff we want to do, see, buy and eat at an amazingprice with “no BS.” The vision is to help lighten the stress that comes with having too many choices by offering city-dwellers one really cool new thing a day to try. Keeping with the youthful and happy nature of its brand, Groupon maintains a simple philosophy of treating its customers the way they like to be treated. This page also provide the sales status of the company in 2011 which was 645 million dollar. It also describe the company core competencies, which are Hyper Local Marketing, E-commerce, and social networking. Lastly it exhibit the business model of the company.
On the fourth page it indentify Groupon current problem. Groupon faces a quantitative and qualitative problem in its market. Currently more competitors arising, due to this sales and profit will decreasing.
The following page I started to analyze the External analysis using the Organizational Environmental model and the porters five forces model.
In the Internal
Summary
The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this report: What can or should Groupon do to develop their strategy to maintain competing in the Electronic Commerce industry?
The second page provide a description of the company. It address the following: Groupon was founded by Andrew Mason in the year 2008. It deals business in Electronic commerce industry. The company employs over 7000 people and it host more than 900 deals every day with 70 million subscribers in 46 countries. Groupon’s mission is simple: to offer stuff we want to do, see, buy and eat at an amazingprice with “no BS.” The vision is to help lighten the stress that comes with having too many choices by offering city-dwellers one really cool new thing a day to try. Keeping with the youthful and happy nature of its brand, Groupon maintains a simple philosophy of treating its customers the way they like to be treated. This page also provide the sales status of the company in 2011 which was 645 million dollar. It also describe the company core competencies, which are Hyper Local Marketing, E-commerce, and social networking. Lastly it exhibit the business model of the company.
On the fourth page it indentify Groupon current problem. Groupon faces a quantitative and qualitative problem in its market. Currently more competitors arising, due to this sales and profit will decreasing.
The following page I started to analyze the External analysis using the Organizational Environmental model and the porters five forces model.
In the Internal