Swot of Google
Summary of Google SWOT analysis
Strengths Opportunities
• Google is number one search engine and has established a brand name, in which its users trust.
• It’s dependable, reliable and fast.
• Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet
• Very little end user marketing is needed as the name itself is getting word by mouth publicity.
• The Google interface is simple and it gives comprehensive results without confusing its users.
• The user is quickly routed to the webpage. Performance was improved through page caching.
• Google provides an interface to 88 languages to make it comfortable to search for its users in different countries
• Its users can benefit from using “localized search” called “Search by Location” where users can get results showing vendors, products and services nearby their areas.
• Google invests in research and development in order to enhance search algorithms and make searching faster, efficient and relevant.
• State of the art search technology is used for page indexing in order to give most updated results to its users.
• Google uses PageRank technology to give its user access to most important pages first.
• Google clearly separates relevant advertisements and actual results by giving “Sponsored Links” tab.
• Google didn’t complicate its website by making itself a portal; rather it kept tabs for these services on its homepage.
• Google has also come up with solutions for wireless handheld devices, personalized toolbars, catalogues which are added essence strengths. • Google can increase its revenue from its enterprise search machine
• Internet users are increasing day by day and usage rate in existing users is increasing.
• Strong copyright and security system can increase its customer base
• Tracking users’ search and creating an RSS service to remind users of the relevant search updates as per their personal interest.
• Add “sticky” like chat
Strengths Opportunities
• Google is number one search engine and has established a brand name, in which its users trust.
• It’s dependable, reliable and fast.
• Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet
• Very little end user marketing is needed as the name itself is getting word by mouth publicity.
• The Google interface is simple and it gives comprehensive results without confusing its users.
• The user is quickly routed to the webpage. Performance was improved through page caching.
• Google provides an interface to 88 languages to make it comfortable to search for its users in different countries
• Its users can benefit from using “localized search” called “Search by Location” where users can get results showing vendors, products and services nearby their areas.
• Google invests in research and development in order to enhance search algorithms and make searching faster, efficient and relevant.
• State of the art search technology is used for page indexing in order to give most updated results to its users.
• Google uses PageRank technology to give its user access to most important pages first.
• Google clearly separates relevant advertisements and actual results by giving “Sponsored Links” tab.
• Google didn’t complicate its website by making itself a portal; rather it kept tabs for these services on its homepage.
• Google has also come up with solutions for wireless handheld devices, personalized toolbars, catalogues which are added essence strengths. • Google can increase its revenue from its enterprise search machine
• Internet users are increasing day by day and usage rate in existing users is increasing.
• Strong copyright and security system can increase its customer base
• Tracking users’ search and creating an RSS service to remind users of the relevant search updates as per their personal interest.
• Add “sticky” like chat