Swot of Macy
INTRODUCTION
Macy’s, America’s leading department store retailer, has a rich history dating back to 1858 when it was started off as a small dry goods store by Rowland Hussey Macy 's. At come that time, no one would have guessed that the store would grow on to become one of the largest department store retailers.
However, it was not all success in the initial period and after some failed retail ventures; R H Macy’s continued hard work and grit paid off with the launch of R.H. Macy & Co. Sales at the end of first year were almost $ 90,000. Over the years, Macy’s continued success saw the company open up regional stores and take over other retailers to increase its presence in the market.
Way back in November 25, 1929, another revolution was being made in American retail when Abraham & Straus of Brooklyn, Filene 's of Boston, F&R Lazarus & Co. of Columbus, OH, and Bloomingdale 's of New York combined together to form Federated Department Stores, Inc. (renamed Macy 's, Inc. in June 2007). Each of these retailers had marked and prominent presence in the market with the backing of their rich history. The company grew to be one of the biggest retailers in the company and acquired other stores and retailers in the coming years. It had its own ups and down but in the 1990’s, Federated Department Stores acquired Macys to form Macy’s Inc. Macy 's, Inc. is the owner of both Macy 's and Bloomingdale 's department stores.
With an annual 2010 sales of $25 billion, Macy’s currently serves its customers in over 800 stores throughout the country and specializes in retail clothing, fashion accessories such as jewellery, handbags and shoes along with household items such as furniture and kitchen items.
Macy’s is not just a simple retailer; from its traditional Macy’s Thanksgiving Day Parade and the 4th of July Fireworks to its Annual Flower Shows and the tree lightings and animated window displays at the time of Christmas, Macy’s has always been in the
Macy’s, America’s leading department store retailer, has a rich history dating back to 1858 when it was started off as a small dry goods store by Rowland Hussey Macy 's. At come that time, no one would have guessed that the store would grow on to become one of the largest department store retailers.
However, it was not all success in the initial period and after some failed retail ventures; R H Macy’s continued hard work and grit paid off with the launch of R.H. Macy & Co. Sales at the end of first year were almost $ 90,000. Over the years, Macy’s continued success saw the company open up regional stores and take over other retailers to increase its presence in the market.
Way back in November 25, 1929, another revolution was being made in American retail when Abraham & Straus of Brooklyn, Filene 's of Boston, F&R Lazarus & Co. of Columbus, OH, and Bloomingdale 's of New York combined together to form Federated Department Stores, Inc. (renamed Macy 's, Inc. in June 2007). Each of these retailers had marked and prominent presence in the market with the backing of their rich history. The company grew to be one of the biggest retailers in the company and acquired other stores and retailers in the coming years. It had its own ups and down but in the 1990’s, Federated Department Stores acquired Macys to form Macy’s Inc. Macy 's, Inc. is the owner of both Macy 's and Bloomingdale 's department stores.
With an annual 2010 sales of $25 billion, Macy’s currently serves its customers in over 800 stores throughout the country and specializes in retail clothing, fashion accessories such as jewellery, handbags and shoes along with household items such as furniture and kitchen items.
Macy’s is not just a simple retailer; from its traditional Macy’s Thanksgiving Day Parade and the 4th of July Fireworks to its Annual Flower Shows and the tree lightings and animated window displays at the time of Christmas, Macy’s has always been in the
References: http://www.macys.com/ http://www.macysinc.com/ http://www.macysdiversityleadership.com/ http://www.yousigma.com/comparativeanalysis/macysswot.pdf http://prophetadvertising.com/?p=46 http://www.sciforums.com/showthread.php?t=91615 http://www.heathanderson.com/MBA/mkt6340/Test1/Group3Test1Q2.pdf