Swot of Maruti Suzuki
Chariman of Maruti Suzuki: RC Bhargawa
Chief Executive Officer:
Joint Venture: Suzuki Corporation Japan for technology holding 54% stake in Maruti Suzuki India limited.
Market Share:53.3%
STERNGHTHS:
• Contemporary technology of Japanese Management practices (that had captured Japan over USA to the status of top Auto manufacturing country in the world)
During 2005 company came with superior 16*4 hypertech engine across entire Maruti Suzuki range, the technology was harnessing the power of brain 16-bit computer to a fuel efficient 4-valve engine give ideal combination of power of and performance to their car.
Recently company has today unveiled its flagship CNG engine technology, 'intelligent-Gas Port Injection' or I-GPI on five popular models. The models include SX4, Eeco, WagonR, Estilo and Alto and are being launched in Delhi NCR, Mumbai and Gujrat. With this initiative, the CNG footprint of the company spreads across entry level cars, compact cars, sedans and MPV segments
Recently the company has unveiled the Hybrid car engine and launched it in CWG 2010 of India.
• Early mover advantages
Maruti Suzuki was the first company to have brought in the technology in India in 1983 and bring a wave with Maruti 800. Maruti 800 has been the leader on the sales list for a long-long time in the industry. The move has created a strong awareness of product of the company in the Indian Market till 1998 the market share of the company was 98% in India.
• Good promotional strategy is adopted by MUL to transform its thoughts to the people about its products o Baleno: “Missed the flight catch Baleno” The most comfortable Car even in long drives. o Esteem: “My Daddy’s Big Car” Affordable mid size car o Alto: “Lets Go” The fuel efficient and affordable car o After Sales Service “Kya yanha Maruti Service Station hai” Availibility of service stations even in the remotest place in the country.
• Recruitment is done in very tedious manner ensuring talent and
Chief Executive Officer:
Joint Venture: Suzuki Corporation Japan for technology holding 54% stake in Maruti Suzuki India limited.
Market Share:53.3%
STERNGHTHS:
• Contemporary technology of Japanese Management practices (that had captured Japan over USA to the status of top Auto manufacturing country in the world)
During 2005 company came with superior 16*4 hypertech engine across entire Maruti Suzuki range, the technology was harnessing the power of brain 16-bit computer to a fuel efficient 4-valve engine give ideal combination of power of and performance to their car.
Recently company has today unveiled its flagship CNG engine technology, 'intelligent-Gas Port Injection' or I-GPI on five popular models. The models include SX4, Eeco, WagonR, Estilo and Alto and are being launched in Delhi NCR, Mumbai and Gujrat. With this initiative, the CNG footprint of the company spreads across entry level cars, compact cars, sedans and MPV segments
Recently the company has unveiled the Hybrid car engine and launched it in CWG 2010 of India.
• Early mover advantages
Maruti Suzuki was the first company to have brought in the technology in India in 1983 and bring a wave with Maruti 800. Maruti 800 has been the leader on the sales list for a long-long time in the industry. The move has created a strong awareness of product of the company in the Indian Market till 1998 the market share of the company was 98% in India.
• Good promotional strategy is adopted by MUL to transform its thoughts to the people about its products o Baleno: “Missed the flight catch Baleno” The most comfortable Car even in long drives. o Esteem: “My Daddy’s Big Car” Affordable mid size car o Alto: “Lets Go” The fuel efficient and affordable car o After Sales Service “Kya yanha Maruti Service Station hai” Availibility of service stations even in the remotest place in the country.
• Recruitment is done in very tedious manner ensuring talent and