SWOT,PORTER ANALYSIS,TOWS MATRIX BUSINESS PLAN

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MUHAMMAD ADAM BIN AHMAD
MUHAMMAD ALIF DANIAL BIN AZMAN
MOHD FAQRUR RAZZI BIN MD YAZID
AZHANI BINTI LOKMAN
FATIN NABILAH BINTI AHMAD SHUKRI

Company Background
Name of the business

: Polka Cupcake Cafe (PC3)

Address

: Jalan Medan Pusat 2C,3B Curve Business Park, Pusat

Bandar Baru, Kawasan Perindustrian Bangi, 43650 Bandar
Baru Bangi, Selangor.
Telephone number

:03- 89258462

Fax

:03-89258444

Email

: [e-mail]

Main activities

:Make the new recipe of the cupcake for meet customer satisfaction

Nature of business

: The form of business is partnership agreement

Registration date

: 3 January 2015

Operational date

: 1 January 2015

Initial capital

: RM 49,081

Blog address

: http://polkacupcakecafe.blogspot.com

Twitter

:[e-mail]

Name of bank

:CIMB Bank

Account number

:12230080568525

Share

20%

Organizational Chart

GENERAL MANAGER
MUHAMMAD ADAM
BIN AHMAD

ADMINISTRATION
MANAGER
MUHAMMAD ALIF DANIAL
BIN AZMAN

MARKETING
MANAGER
MUHAMMAD FAQRUR
RAZZI BIN MD YAZID

OPERATION
MANAGER
AZHANI BINTI
LOKMAN

FINANCIAL MANAGER
FATIN NABILAH BINTI
AHMAD SHUKRI

1) Product
• Main product is cupcake.
• Our main flavor is chocolate, butter, carrot, prune and dates.
• Our main filling is fresh fruit such as kiwi, strawberry and berry.

2) Vision & Mission & Objectives
• Vision
• To sell product based on Halal cupcake with affordable price for customer satisfaction.
• Mission
• For our customer have a choice to buy a cupcake in the area of Bangi.
•
•
•
•

Objectives
Offer the cupcake at suitable price
Preferred customer satisfaction.
Future plan to open new branches

3) MAIN concerns and issues faced by the firm in the effort growing their business
• Problem to carter market
• Seasonal product
• Future threat competitors

4) PORTER’S Analysis
Element/factors

1

2

THREAT OF NEW
COMPETITION
A. Strong brand names are important. B. Geographic factors limit competition. C. Customers are loyal to
existing