swot subway
Table of Content
Tittle
Page Number
1.0 Executive Summary
2
2.0 Background of the company 2.1 Introduction 2.2 Company History 2.3 Products and services
3
4
5
3.0 SWOT diagram
6
4.0 Strengths Weaknesses Opportunities Threats
7-8
9-10
11
12
5.0 Conclusion
13
References
14
1.0 Executive Summary
For this assignment, I will choose Subway for my food business organization. This assignment will explain the SWOT analysis. Besides that, this will also explain the SWOT analysis for Subway which includes strengths, weaknesses, opportunities and threats. Firstly, I will introduce the definition and the role for SWOT. Then, I will introduce the history for Subway and products and services. Besides that, I also will explain more details about SWOT for Subway. The strengths for Subway include customizable menu offerings, choice of healthier meals, marketing and promotional strategies and more. While, for weaknesses are interior design of the franchises looks old and outdated, higher turnover rate of employees and so on. For opportunity, it consist home meal delivery, introduction of drive-thru and more. However, Subway faces a few of external threats such as financial crisis, lawsuits against Subway and so on.
2.0 Background of the company
2.1 Introduction
SWOT analysis is a tool that involves a firm’s strengths, weaknesses together with opportunities and threats that occur in the firm’s environment. Strength and weaknesses exists in the internal environment and opportunities and threats exist in the external environment. Strength is a resource or capacity the company uses effectively to achieve its goals. Weaknesses refer to any limitations a company face in developing a strategy. An opportunity is the favorable conditions in the company’s environment. Threats refer to conditions or barriers that may prevent the company from reaching its goals. SWOT analysis can
Tittle
Page Number
1.0 Executive Summary
2
2.0 Background of the company 2.1 Introduction 2.2 Company History 2.3 Products and services
3
4
5
3.0 SWOT diagram
6
4.0 Strengths Weaknesses Opportunities Threats
7-8
9-10
11
12
5.0 Conclusion
13
References
14
1.0 Executive Summary
For this assignment, I will choose Subway for my food business organization. This assignment will explain the SWOT analysis. Besides that, this will also explain the SWOT analysis for Subway which includes strengths, weaknesses, opportunities and threats. Firstly, I will introduce the definition and the role for SWOT. Then, I will introduce the history for Subway and products and services. Besides that, I also will explain more details about SWOT for Subway. The strengths for Subway include customizable menu offerings, choice of healthier meals, marketing and promotional strategies and more. While, for weaknesses are interior design of the franchises looks old and outdated, higher turnover rate of employees and so on. For opportunity, it consist home meal delivery, introduction of drive-thru and more. However, Subway faces a few of external threats such as financial crisis, lawsuits against Subway and so on.
2.0 Background of the company
2.1 Introduction
SWOT analysis is a tool that involves a firm’s strengths, weaknesses together with opportunities and threats that occur in the firm’s environment. Strength and weaknesses exists in the internal environment and opportunities and threats exist in the external environment. Strength is a resource or capacity the company uses effectively to achieve its goals. Weaknesses refer to any limitations a company face in developing a strategy. An opportunity is the favorable conditions in the company’s environment. Threats refer to conditions or barriers that may prevent the company from reaching its goals. SWOT analysis can
References: Adam, 2010, Guidelines for citing references and electronic sources of information, viewed 20 October 2013, . Brognaux, C, Pouchain.F & Malhotra.S, 2011, ‘Subway eat fresh’, Journal of International Business, vol. 22, May, pp.3-20. Jurevicius, O, 2013, Guidelines for citing references and electronic sources of information, viewed 20 October 2013, < http://www.strategicmanagementinsight.com/swot-analyses/subway-swot-analysis.html>. Kattie, L, 2013, Guidelines for citing references and electronic sources of information, viewed 20 October 2013, < http://www.cnbc.com/id/101026337>. Kline, J, 2013, Guidelines for citing references and electronic sources of information, viewed 20 October 2013, Riina, L, 2010, ‘Subway Market Research’, Journal of Coporate and Financial Law, pp.6-23. Wong, PL, 2012, Guidelines for citing references and electronic sources of information, viewed 20 October 2013, .