Sherice Lindsay
475
February 9, 2015
Dr. Serita Wesley
SWOTT Analysis
Introduction
SWOTT analysis is important to an organization because it assess the strategies of a company. The SWOTT analysis helps the company looks at the overall picture by showing the growth of the company. This synopsis is based on the evaluation of environmental factors of the business of Apple, Inc. This SWOTT analysis can help management evaluate the factors related to the longevity of the company and the various obstacles in the success of organization (Wilson & Gilligan, 2005)
Strengths
Weakness
Opportunities
Threats
Great Reputation
Top Leading Cell Phone / Tablet company
Financially Strong
Customer Experience itunes – Online music library
Expensive
Innovator Steve Jobs dies
Cost of some Apps
Products in high demand
Apple TV (New Product)
Big Market share
Retail Stores
Strong Competitor Android
Declining PC sales
Increasing Cost
The economic factors show the growth of an organization within the industry. The business firm should access the competition within the industry and plan various strategies to cope up with the changes because these reflects both the increases and decreases trend due to the frequent economic changes (Brown, 2009).
The organization’s management should analyze and clearly define the organization’s strategy. The SWOTT Analysis points out it strengths and weekend
Conclusion
On the basis of above discussion, it can be inferred that to remain in the market and sustain the market position as well as market share, it is crucial for the IT service company to perform SWOTT analysis (Wheelan & Hunger, 2004)
References
Armstrong, G., & Kotler, P. (2011). Marketing: An Introduction (10th ed.). Retrieved from The University of Phoenix eBook Collection database.
Perreault, Ph.D., W. D., Cannon Ph.D., J. D., & McCarthy, Ph.D., E. J. (2011). Basic Marketing. A Marketing Strategy Planning Approach (18th ed.). Retrieved from The
References: Armstrong, G., & Kotler, P. (2011). Marketing: An Introduction (10th ed.). Retrieved from The University of Phoenix eBook Collection database. Perreault, Ph.D., W. D., Cannon Ph.D., J. D., & McCarthy, Ph.D., E. J. (2011). Basic Marketing. A Marketing Strategy Planning Approach (18th ed.). Retrieved from The University of Phoenix eBook Collection database. Brown, S.P. (2009). Forces and Trends in Business. Retrieved December 12, 2009 from http://ezinearticles.com/?Forces-and-Trends-in-Business&id=708724 Wheelan, T.L. & Hunger, J.D (2004). Strategic management and Business policy (eds.). Singapore: Pearson Education Pvt. Ltd.