Swott Analysis Paper
SWOTT Analysis Paper
SWOTT Analysis Paper
A SWOTT analysis is used to present a detailed picture of the health of a company. This tool can be used to tune up or diagnose and repair issues that are worn or in the process of becoming faulty. Managers have access to a tool that will allow them to effectively evaluate and make decisions. The SWOTT analysis can ensure that issues are identified and classified so they may be prioritized properly. The problem is shown so managers can see the answer. The SWOTT analysis offer a four part approach in effort to analyze the necessary strategy and before implementing the long term plan the four aspects are considered. Danis Financial Consultants will conduct the SWOTT analysis to create a plan that will assist the company in making long term decisions. The four steps that will be the major concerns for the company are; Strengths, Weaknesses, Opportunities and Threats. The external and external analysis Internal- What is Danis capable of? (analyze the strengths and weaknesses) By looking at the company’s strong points and weak points Danis will be able to determine the company’s capabilities. According to Knol, marketing strategies, “All factors that are internal to the organization are known as the ‘internal environment’. They are generally audited by applying the ‘Five Ms’ which are Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing change as the external.” (Knol, marketing strategy p 3)
The strategic capabilities that were identified are the functions, skills and values but there are also three critical functions that have been identified; setting Danis’ objectives, the quality of service that is offered, and the ability to solve problems. There are also critical skills that were identified such as honesty, integrity, the much needed skills
SWOTT Analysis Paper
A SWOTT analysis is used to present a detailed picture of the health of a company. This tool can be used to tune up or diagnose and repair issues that are worn or in the process of becoming faulty. Managers have access to a tool that will allow them to effectively evaluate and make decisions. The SWOTT analysis can ensure that issues are identified and classified so they may be prioritized properly. The problem is shown so managers can see the answer. The SWOTT analysis offer a four part approach in effort to analyze the necessary strategy and before implementing the long term plan the four aspects are considered. Danis Financial Consultants will conduct the SWOTT analysis to create a plan that will assist the company in making long term decisions. The four steps that will be the major concerns for the company are; Strengths, Weaknesses, Opportunities and Threats. The external and external analysis Internal- What is Danis capable of? (analyze the strengths and weaknesses) By looking at the company’s strong points and weak points Danis will be able to determine the company’s capabilities. According to Knol, marketing strategies, “All factors that are internal to the organization are known as the ‘internal environment’. They are generally audited by applying the ‘Five Ms’ which are Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing change as the external.” (Knol, marketing strategy p 3)
The strategic capabilities that were identified are the functions, skills and values but there are also three critical functions that have been identified; setting Danis’ objectives, the quality of service that is offered, and the ability to solve problems. There are also critical skills that were identified such as honesty, integrity, the much needed skills
References: VebSite, SWOTT analysis, retrieved January 19, 2009 from http://vebsite.com/swot-analysis.php Knol, Marketing Enviroment (2008) retrieved January 19, 2009 from http://knol.google.com/k/jiya-be-cool/marketing-environment/3pqxd1dfgwgt5/8?domain=knol.google.com&locale=en# Bill Tamminga, Small business consultant, Retreived January 19, 2009 from http://www.evancarmichael.com/Small-Business-Consulting/3776/5-External-Forces-That-Affect-Sales-and-Marketing-Success.html