Swottttttt
SWOT of Maxis
SWOT ANALYSIS
SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
1. STRENGTH
- High network quality and customer service
- Market leadership and effective branding
- Strong and effective distribution network
- Capitalist in fast growing broadband and data opportunities
- Experience management team
- Cash flow generation, financial discipline and corporate governance
- Premium branding and customer care continue to attract and retain subscribers. This is further supported by long-term iPhone plans.
- Much wider 3G/3.5G coverage than Digi and similar coverage as Celcom
- Largest subscriber base in Malaysia with c. 39% share.
- Largest postpaid subscriber base of c. 43% is critical to future market trend towards more postpaid subscribers.
- Management’s track record for its transparency and ability to deliver performance.
- Good loyalty programmed with, perhaps the best family plan in Malaysia in our view.
- The deal gives Maxis an opportunity to move into a rapidly growing market place, equipped with full management control and board representation.
- Gaining control of Aircel will give Maxis access (i) to the number one mobile operator in Tamil Nadu and the city of Chennai, (ii) new operations in five more circles and (iii) a further potential five circles.
- Profitable as at Mar05, with net profit of RM464.9mn (US$123.0mn). No.1 mobile operator in Tamil Nadu and Chennai
- Credible Indian partner (the Reddy family of Chennai), expected to contribute in
SWOT ANALYSIS
SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
1. STRENGTH
- High network quality and customer service
- Market leadership and effective branding
- Strong and effective distribution network
- Capitalist in fast growing broadband and data opportunities
- Experience management team
- Cash flow generation, financial discipline and corporate governance
- Premium branding and customer care continue to attract and retain subscribers. This is further supported by long-term iPhone plans.
- Much wider 3G/3.5G coverage than Digi and similar coverage as Celcom
- Largest subscriber base in Malaysia with c. 39% share.
- Largest postpaid subscriber base of c. 43% is critical to future market trend towards more postpaid subscribers.
- Management’s track record for its transparency and ability to deliver performance.
- Good loyalty programmed with, perhaps the best family plan in Malaysia in our view.
- The deal gives Maxis an opportunity to move into a rapidly growing market place, equipped with full management control and board representation.
- Gaining control of Aircel will give Maxis access (i) to the number one mobile operator in Tamil Nadu and the city of Chennai, (ii) new operations in five more circles and (iii) a further potential five circles.
- Profitable as at Mar05, with net profit of RM464.9mn (US$123.0mn). No.1 mobile operator in Tamil Nadu and Chennai
- Credible Indian partner (the Reddy family of Chennai), expected to contribute in