Swotเฟอรารี่
SWOT Analysis
A SWOT analysis deals with the identification of the company's strengths, weaknesses, opportunities and threats in the planning process.
Professor Kenneth Andrews of Harvard Business School defined the SWOT analysis “as a reasonable method of analyzing and reviewing an organization present position. He has also proved how vital it is for an organization to communicate its operation objectives with its strategic activities” (netmba.com).
Currently companies have adopted the SWOT analysis as a tool to detect their company's position. Hence highlight on their internal competences based on strengths, weaknesses, and their external evaluation such as opportunities and threat.
SWOT ANALYSIS FOR FERRARI
Ferrari is engaged in the manufacturing and distribution of automobiles with greater expertise with fast moving vehicles, in addition to components for those products.
Ferrari has a diversified product portfolio. Business diversification shields Ferrari against demand fluctuations in certain product categories and also enables it to benefit from opportunities available in various divisions. However, recession in global economy would harm Ferrari's business by adversely affecting its revenues, results of operations, cash flows and financial condition.
TABULAR SWOT ANALYSIS FOR FERRARI Strengths | Weaknesses | Business diversificationStrategic acquisitionInnovative products | Lack of scale compared to peersWeak performance of business divisionsPoor performance of Fiat in major markets | Opportunities | Threats | Growing economy in India andChina | Forecasted global recession in 2009Weakening of global automotive industryCompetitive pressure |
Strengths จุดแข็ง
Business diversification การกระจายความเสี่ยงทางธุรกิจ
Ferrari has a diversified product portfolio. The company operates through different business divisions including: Ferrari group automobiles, Magneti Marelli, Ferrari and Ferrari Powertrain Technologies(FPT), and others. Ferrari
A SWOT analysis deals with the identification of the company's strengths, weaknesses, opportunities and threats in the planning process.
Professor Kenneth Andrews of Harvard Business School defined the SWOT analysis “as a reasonable method of analyzing and reviewing an organization present position. He has also proved how vital it is for an organization to communicate its operation objectives with its strategic activities” (netmba.com).
Currently companies have adopted the SWOT analysis as a tool to detect their company's position. Hence highlight on their internal competences based on strengths, weaknesses, and their external evaluation such as opportunities and threat.
SWOT ANALYSIS FOR FERRARI
Ferrari is engaged in the manufacturing and distribution of automobiles with greater expertise with fast moving vehicles, in addition to components for those products.
Ferrari has a diversified product portfolio. Business diversification shields Ferrari against demand fluctuations in certain product categories and also enables it to benefit from opportunities available in various divisions. However, recession in global economy would harm Ferrari's business by adversely affecting its revenues, results of operations, cash flows and financial condition.
TABULAR SWOT ANALYSIS FOR FERRARI Strengths | Weaknesses | Business diversificationStrategic acquisitionInnovative products | Lack of scale compared to peersWeak performance of business divisionsPoor performance of Fiat in major markets | Opportunities | Threats | Growing economy in India andChina | Forecasted global recession in 2009Weakening of global automotive industryCompetitive pressure |
Strengths จุดแข็ง
Business diversification การกระจายความเสี่ยงทางธุรกิจ
Ferrari has a diversified product portfolio. The company operates through different business divisions including: Ferrari group automobiles, Magneti Marelli, Ferrari and Ferrari Powertrain Technologies(FPT), and others. Ferrari