MANAGERIAL ECONOMICS
Objective
- To impart a basic knowledge of the concepts and tools of economic analysis as relevant for managerial decision making and to provide an understanding of the aggregate economic system within which a firm operates.
Pedagogy
- Lectures, Assignments, Practical exercise, Case Discussion and seminars
Examination - 3 hours written exam - 60 marks & Continuous Assessment 40 marks ,
Total 100 marks.
Workload
- 4 hours per week
Credits
-3
Course Outline 1. Nature and significance of Managerial Economics- fundamental concepts & technique of
Managerial decision-making - application of economic theories in decision making.
2. Demand Analysis- - Meaning of demand - determinants of demand - types of demand - law of demand - elasticity of demand - demand forecasting - methods of forecasting demand - essentials of good forecasting3. Supply Analysis- Supply Curves- Factors affecting Supply- Elasticity of supply.
4. Production Analysis- - production function - laws of production – economies of scale - laws of returns and business decision.
5. Cost Analysis- - Various concepts of costs - cost output relationship - Application of marginal costing in business decisions - cost control and cost reduction.
6. Pricing- price determination under perfect competition – under monopoly – under monopolistic competition - under oligopoly - pricing policies and practices - pricing of a new product.
7. Profit Analysis- -Nature of Profit- Theories of profit – Rent theory- Marginal Productivity theorydynamic Theory- Innovation Theory- Risk & uncertainty Theory-policies of profits- profit measurement 8. National Income Analysis- Basic concepts- Measurement of National Income Components of
National Income- Managerial uses of National Income concepts
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DN Dwivedi
Varshney and Maheshwari
Lija J Truett, Dale B Truett
Dominick Salvatore
Mote, Paul & Gupta
Chopra, O P
Adhikary , M.