“The image of the commercial strip is chaos,” according to Robert Venturi (Venturi 1972).
His words are clearly seen in the juxtaposition of elements that surrounds the Strip, the big hotels, casinos, motels, huge neon signs, chapels and even an imitation of the Eiffel tower and the statue of liberty. However, for the tourists, this juxtaposition and “chaos” is only a symbol of entertainment and celebration. If we see Miami thought the symbolism represented in Los Angeles, the attributed symbolic denotation which is recognized in Miami can be clearly seen in the Art-Deco architecture, which is always showcased in the propaganda photos of the city, and the beautiful beaches and palms, which characterizes South Beach. As stated by Venturi, this symbolism is a movement that acts as an indirect suggestion to express the ideas that want to be
portrayed.