Synopsis Blue Ocean Strategy

Developing a conceptual model for formulating and operationalizing Blue Ocean Strategies for Indian Companies
Research Project Synopsis

ATUL KUMAR 11A

INDIAN INSTITUTE OF FOREIGN TRADE

Contents
1.0 Introduction ................................................................................................. 1 2.0 Literature review.......................................................................................... 2 2.1 Defining strategy ....................................................................................... 2 2.2 Background and recent trends .................................................................. 2 2.3 The Emerging Theme in Strategy Research ............................................... 4 2.4 The related research problems and issues in blue ocean strategy ............ 5 3.0 Objective ...................................................................................................... 6 4.0 Methodology ............................................................................................... 6 5.0 The Direction of Future Research: ................................................................ 6 References: ........................................................................................................ 6

1.0 Introduction
‘Strategy’ has always been one of the critical issues on the management studies, and the term is used evermore at different levels in various fields; so much so that it means “everything but ultimately nothing” (Chaharbaghi and Willis, 1998). In this context, there is growing interest in the propagation of the concept of strategy and a great variety of themes have been used to explain the concept by management gurus, consultants and academics. However, there hasn’t been much research into their application in one of the biggest emerging economies, India .In order to explore the opportunities for future research on strategy, it is necessary to trace its origins and evolution and to

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