In Partial Fulfillment
Of the Requirements for the Course
COMS331P – Practicum
Submitted to
Ms. Roda N. Sanares
Faculty, Computer Studies Department
De La Salle University – Dasmariñas
College of Science
Dasmariñas, Cavite
Vernon Edward E. Guintu BCS32 6/1/2012
1. Company Background a. History of the Company The company started out in 1958 as a joint venture with New Zealand Dairy Board. Under this venture, New Zealand Creamery would provide all the local support needed while New Zealand Dairy Board would provide all the technology needed to produce dairy products. Unfortunately, the management teams were not able to agree on all of the terms of the agreement, so the project never materialized. In 1960, the company once again entered into a joint venture with Golden State California which is a part of the Foremost Dairy group of the United States. Hence, the company was now named Golden State Philippines. Under this agreement, Golden State of California was to provide the production and purchasing aspect and Golden State Philippines would provide the marketing and physical Distribution of finished goods. However, due to technical difficulties, Golden State Philippines had to cancel its contract with Golden State California. It was at this point that the founder decided to pursue the existing business by sending his manager t undergo training in Australia and New Zealand in order to gain the technical and production know how. After gaining the valuable education, the company was now ready to go back into business on its own. But with the contract of Golden State Canceled, it had to acquire a company name in order to resume operations in the soonest possible time, and since an application for a business name in the SEC took a long time to process, to owner of the company decided to reactivate the name New Zealand Creamery, in 1962, and ever since then, the company