Preview

Systems

Powerful Essays
Open Document
Open Document
1829 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Systems
1)Analysing Business: By Taking two company’s analysing their Product Promotion,Function, User Friendliness of website, and their Business strategy
I am choosing here two Mobile company’s 1.Samsung Mobiles & LG Mobiles, Both the company’s here chosen are competitors in the same industry(mobile phones). Samsung Mobiles The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced techno-logies, competitive products, and constant innovation.
Company started as a small export business in Taegu,Korea and now it has grown as a one of the world’s leading Electronic companies, specialising in digital appliances and media, Semiconductors, Memory and System Integration.
Vision: As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."
This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.
Samsung Mobiles: A Passion for Mobile Innovation.
Branding with the tag line: No matter how you stay in touch, Samsung connects you in style.

About Samsung mobiles: * A Rough Beginning:
Samsung Mobile's first ever offering was a car phone it introduced in 1986. Because of poor reception and sales, manufacturing was halted. From this point until the early 1990s, Samsung Mobile would introduce mobile phone models, but sales were low because demand was low. The designs of these early attempts were bulky, and reception was poor. With Motorola holding a sizable advantage over the rest of a fledgling mobile phone field, Samsung nearly dropped its Mobile division.

You May Also Find These Documents Helpful

  • Better Essays

    Samsung, established in 1938, is one of the world’s top 10 electronics companies and is known as an electronic leader in its industry ("Samsung.com", 1995-2014). Samsung has a commitment to cost effective processes, spearheading new platforms through innovative technologies, enriching people’s lives and maintaining its position as a “digital leader” ("Samsung.com", 1995-2014).…

    • 1531 Words
    • 4 Pages
    Better Essays
  • Good Essays

    the decision to only use the brand name Samsung is not the critical key to its success. Samsung…

    • 1043 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Samsung

    • 857 Words
    • 4 Pages

    From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognized. This timeline captures the major milestones in Samsung's history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world. (SAMSUNG All rights reserved)…

    • 857 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Samsung Group

    • 4150 Words
    • 17 Pages

    Samsung’s has set the company through the year 2020, the vision is projected throughout the whole company from the executive team, which is to “Inspire the world, create the future.” They believe in using the companies’ three key strengths of new technology, innovative products, and creative solutions. The diagram below just shows the three key strengths Samsung believes they have as a company. Samsung plans to integrate their vision throughout the company, its employees, industry partners, and the industry itself.…

    • 4150 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Principle

    • 3010 Words
    • 13 Pages

    “As stated in its new motto, Samsung Electronics ' vision for the new decade is, Inspire the World, Create the Future.”(Samsung Vision 2012) Samsung is considered one of the top five major electronic equipment industries…

    • 3010 Words
    • 13 Pages
    Powerful Essays
  • Best Essays

    HRM587 Course Project

    • 2598 Words
    • 8 Pages

    Samsung Electronics was founded in 1969 in South Korea, it specified in the production line of home appliances and electronics. Samsung started its telecommunication division back in 1977 and created Samsung Mobile Sub Company in 1983. It is now very well-known for its smart phones that compete very well in the mobile market, however the story of change that the organization went through started back in 2009 when Samsung waited till they gathered as much information about operating systems for smart phones and studied very well its competitors. Samsung then launched their own operating system “Bada” which sold millions of smartphones from the very first month, and then they introduced the Galaxy S series of smartphones to the market which runs on Android Operating Systems.…

    • 2598 Words
    • 8 Pages
    Best Essays
  • Better Essays

    This vision is the core to its commitment for leading innovations in technology, as well as inspiring fellow technology firms to join in a world full of richer digital experiences. Samsung has dubbed its vision statement “Vision 2020” because it has set specific objectives to “achieve annual sales of USD 400 billion” while placing its “overall brand value among the global top 5” by the year 2020 (Samsung (1), 2014). Samsung has invested heavily into this vision by adopting an approach that better controls its quality control of manufacturing, and its R&D operations by increasing its volume of research centers located overseas.…

    • 3103 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Samsung boasts the leading position in digital marketing strategy around the global. Its digital presence and digital convergence is pronounced throughout all product ranges, particularly in 3D TV, digital camera, and PCs.…

    • 415 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    In 1993, Lee unveiled “new management” which is a top-to-bottom strategy for the Samsung Company. The goal of the new management is making Samsung become a premier brand that would dethrone Sony as the biggest consumer electronics firm in the world. Samsung then hired a new group of young designers who creates sleek, bold, and beautiful product targeting high-end users. Also, Samsung abandoned low-end distributers, and they decide to choose to work with specialty retailers such as Best Buy and Circuit City. Samsung clearly shows that they are no longer the cheap brand.…

    • 333 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Samsung: Company Overview

    • 4781 Words
    • 20 Pages

    Samsung’s home office is located in South Korea. There, the company has a large presence and makes up for much of the development of the Korean culture. So much in fact that Samsung is often referred to as ‘Korea’s most important corporation. Samsung’s blue colored logo is representative of stability and reliability which echoes in the company’s determination to become a worldwide leader. The name Samsung which means “three stars” signifies a representation of three stars each with its…

    • 4781 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Samsung Strategy

    • 976 Words
    • 4 Pages

    Samsung is a huge conglomerate that is well-known and respected globally. Its iconic brand is considered leader in its respective field in the industry. As a huge multi-national conglomerate, it consists of many business units or products with worldwide following and in the assignment excerpt, it mentioned some like first and foremost their flagship galaxy s4 and its previous series, the note, chips, displays and other technology. Aside from what is mentioned in the excerpt, Samsung had a variety of technological product advancement like their own version of tablet, phablet, other phone models, laptops, appliances and a lot more products.…

    • 976 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Samsung Strategic Management

    • 5117 Words
    • 21 Pages

    Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smart phones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. They employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. Samsung market strategy is to penetrate all segmentation in the world is to build and create something similar to another company product – but it makes it better, faster and at lower cost.…

    • 5117 Words
    • 21 Pages
    Powerful Essays
  • Best Essays

    On the other hand, Samsung has developed the 'lightest' mobile phone of its era. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry such as making video, camera phones at a speed to keep up with consumer demand.…

    • 3508 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smart phones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. They employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. Samsung market strategy is to penetrate all segmentation in the world is to build and create something similar to another company product – but it makes it better, faster and at lower cost.…

    • 282 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Visions and Missions

    • 973 Words
    • 4 Pages

    Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation", "Priority to human resources", "Pursuit of rationalism". Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.…

    • 973 Words
    • 4 Pages
    Good Essays

Related Topics