I am choosing here two Mobile company’s 1.Samsung Mobiles & LG Mobiles, Both the company’s here chosen are competitors in the same industry(mobile phones). Samsung Mobiles The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced techno-logies, competitive products, and constant innovation.
Company started as a small export business in Taegu,Korea and now it has grown as a one of the world’s leading Electronic companies, specialising in digital appliances and media, Semiconductors, Memory and System Integration.
Vision: As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."
This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.
Samsung Mobiles: A Passion for Mobile Innovation.
Branding with the tag line: No matter how you stay in touch, Samsung connects you in style.
About Samsung mobiles: * A Rough Beginning:
Samsung Mobile's first ever offering was a car phone it introduced in 1986. Because of poor reception and sales, manufacturing was halted. From this point until the early 1990s, Samsung Mobile would introduce mobile phone models, but sales were low because demand was low. The designs of these early attempts were bulky, and reception was poor. With Motorola holding a sizable advantage over the rest of a fledgling mobile phone field, Samsung nearly dropped its Mobile division.