T2 Retail Mamanget Report
RETAIL STRATEGY
A
Business Report 2012
Authors:
Jacqueline Santoso Lutan 21249091
Lynn Linxiu Chen 22915354
Tina Yue Zhao 23120355
Vicky Adriadne Njiauw 22120262
Vivian Xinyi Gu 22839763
Executive Summary
This report was commissioned to review the selected retailer in Melbourne, T2 Tea, by examining important elements that play major role to the success of this retail. The observation and explanation draws attention to some important aspects such as social, economic, political and technology factors, important competitors of T2 Tea, target market in terms of age and gender, how T2 Tea presents their projected image through their store layouts, current retail strategies, emerging trends and more importantly provide some recommendations for better overall performance. T2 Tea is the leading tea retailer in Australia with largest tea ranges and tea wares compared to other retailers. T2 Tea has successfully satisfied consumers demand since they are always up to date with current
A
Business Report 2012
Authors:
Jacqueline Santoso Lutan 21249091
Lynn Linxiu Chen 22915354
Tina Yue Zhao 23120355
Vicky Adriadne Njiauw 22120262
Vivian Xinyi Gu 22839763
Executive Summary
This report was commissioned to review the selected retailer in Melbourne, T2 Tea, by examining important elements that play major role to the success of this retail. The observation and explanation draws attention to some important aspects such as social, economic, political and technology factors, important competitors of T2 Tea, target market in terms of age and gender, how T2 Tea presents their projected image through their store layouts, current retail strategies, emerging trends and more importantly provide some recommendations for better overall performance. T2 Tea is the leading tea retailer in Australia with largest tea ranges and tea wares compared to other retailers. T2 Tea has successfully satisfied consumers demand since they are always up to date with current
Bibliography: N, 2005,