Table of Contents International Marketing
5/16/13
Pearson - Global Marketing, 5/E - Warren J. Keegan & Mark Green
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Busine ss / Mark e ting / Inte rnational Mark e ting / Global Mark e ting, 5/E
Global Marketing, 5/E
Warren J. Keegan Mark Green
A new edition is available now! ISBN-10: 0131754343 • ISBN-13: 9780131754348 ©2008 • Prentice Hall • Paper, 672 pp Published 11/13/2007 View larger cover This item has been replaced by Global Marketing, 7/E.
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In this section:
About This Product Features New to This Edition Table of Contents C ourses Next Edition(s)
Table of Contents
PART I - INTRODUCTION
Chapter 1 Introduction to Global Marketing
C ase 1-1 McDonald's Expands Globally While Adjusting Its Local Recipe
C ase 1-2 Acer Inc.
PART II - THE GLOBAL MARKETING ENVIRONMENT
Chapter 2 The Global Economic Environment
C ase 2-1 Vietnam's Market Potential
C ase 2-2 Is C hina’s C urrency Too Strong?
Chapter 3 The Global Trade Environment
C ase 3-1 The Free Trade Area of the Americas
Chapter 4 Social and Cultural Environments
C ase 4-1 Fair Trade C offee: Ethics, Religion and Sustainable Production
C ase 4-2 Barbie: The American Girl Goes Global
TOP
Chapter 5 The Political, Legal, and Regulatory Environments of Global Marketing
www.pearsonhighered.com/pearsonhigheredus/educator/product/products_detail.page?isbn=9780131754348&forced_logout=forced_logged_out
1/3
5/16/13
Pearson - Global Marketing, 5/E - Warren J. Keegan & Mark Green
C ase 5-1 America’s C uba C onundrum
C ase 5-2 Genetically Modified Organisms
PART III - APPROACHING GLOBAL MARKETS
Chapter 6 Global Information Systems and Market Research
C ase 6-1 Research Helps Whirlpool Act Local in a Global
Pearson - Global Marketing, 5/E - Warren J. Keegan & Mark Green
H I G H E R E D UC A TI ON
/
E DU C A T O RS
USA (change)
Searc h by author, title, or I SBN
Sign in or sign up | Find your re p | Ex am copy book bag
Busine ss / Mark e ting / Inte rnational Mark e ting / Global Mark e ting, 5/E
Global Marketing, 5/E
Warren J. Keegan Mark Green
A new edition is available now! ISBN-10: 0131754343 • ISBN-13: 9780131754348 ©2008 • Prentice Hall • Paper, 672 pp Published 11/13/2007 View larger cover This item has been replaced by Global Marketing, 7/E.
Download resources
About This Product
Resources
Packages
Custom Solutions Print this content
In this section:
About This Product Features New to This Edition Table of Contents C ourses Next Edition(s)
Table of Contents
PART I - INTRODUCTION
Chapter 1 Introduction to Global Marketing
C ase 1-1 McDonald's Expands Globally While Adjusting Its Local Recipe
C ase 1-2 Acer Inc.
PART II - THE GLOBAL MARKETING ENVIRONMENT
Chapter 2 The Global Economic Environment
C ase 2-1 Vietnam's Market Potential
C ase 2-2 Is C hina’s C urrency Too Strong?
Chapter 3 The Global Trade Environment
C ase 3-1 The Free Trade Area of the Americas
Chapter 4 Social and Cultural Environments
C ase 4-1 Fair Trade C offee: Ethics, Religion and Sustainable Production
C ase 4-2 Barbie: The American Girl Goes Global
TOP
Chapter 5 The Political, Legal, and Regulatory Environments of Global Marketing
www.pearsonhighered.com/pearsonhigheredus/educator/product/products_detail.page?isbn=9780131754348&forced_logout=forced_logged_out
1/3
5/16/13
Pearson - Global Marketing, 5/E - Warren J. Keegan & Mark Green
C ase 5-1 America’s C uba C onundrum
C ase 5-2 Genetically Modified Organisms
PART III - APPROACHING GLOBAL MARKETS
Chapter 6 Global Information Systems and Market Research
C ase 6-1 Research Helps Whirlpool Act Local in a Global