Despite being one of the oldest communication media that can be thought of the newspaper is still at the top of the list concerning the most popular sources of news and information. It has prevailed for centuries, withstanding waves of new technologies mostly by meeting the specific needs of its target audience. The tabloid press is not different and taking into account the popularity of this type of newspaper especially in the United Kingdom it can be seen as a prominent example of evolution through diversification which granted the newspaper its position. The popularity of this kind of press can be explained by exploring the particular way the tabloid reports the news. As any other press genre the tabloids concentrate on specific aspects distinguishing them from other newspapers. In this case the notable features are: the simple everyday language, concentration on the most emotive parts of the story and drawing attention of the reader. This three features mentioned above are widely considered the most recognizable and apparent for the genre and are largely responsible for its form. The simple every day language and its small format are probably the most noticeable characteristics of a tabloid. The name in itself according to any available dictionary means “compressed” and it is derived from tablets marketed as "tabloid" pills which replaced medicine that was usually taken in powder form. The language used in the articles as well as the length of the articles well reflects its name. As they are smaller in length than in usual newspapers and mainly consist of short strait to the point sentences not rarely involving elements of slang, everyday expressions and nicknames. Due to the size and the simple form of the newspaper the articles in it can be read at the pub, on a train or any other time when we don't have much time or we can't devote our entire attention. There is also the fact that a “broadsheet” newspaper would
Despite being one of the oldest communication media that can be thought of the newspaper is still at the top of the list concerning the most popular sources of news and information. It has prevailed for centuries, withstanding waves of new technologies mostly by meeting the specific needs of its target audience. The tabloid press is not different and taking into account the popularity of this type of newspaper especially in the United Kingdom it can be seen as a prominent example of evolution through diversification which granted the newspaper its position. The popularity of this kind of press can be explained by exploring the particular way the tabloid reports the news. As any other press genre the tabloids concentrate on specific aspects distinguishing them from other newspapers. In this case the notable features are: the simple everyday language, concentration on the most emotive parts of the story and drawing attention of the reader. This three features mentioned above are widely considered the most recognizable and apparent for the genre and are largely responsible for its form. The simple every day language and its small format are probably the most noticeable characteristics of a tabloid. The name in itself according to any available dictionary means “compressed” and it is derived from tablets marketed as "tabloid" pills which replaced medicine that was usually taken in powder form. The language used in the articles as well as the length of the articles well reflects its name. As they are smaller in length than in usual newspapers and mainly consist of short strait to the point sentences not rarely involving elements of slang, everyday expressions and nicknames. Due to the size and the simple form of the newspaper the articles in it can be read at the pub, on a train or any other time when we don't have much time or we can't devote our entire attention. There is also the fact that a “broadsheet” newspaper would