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Taco Bell and Operation

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Taco Bell and Operation
M01_HEIZ9418_10_SE_C01.QXD

12/11/09

7:37 PM

Page 1

Operations and Productivity

PART ONE
Introduction to Operations Management
(Chapters 1–4)

Chapter Outline
GLOBAL COMPANY PROFILE: HARD ROCK CAFE

What Is Operations Management?

4

Organizing to Produce Goods and Services 4
Why Study OM?

6

What Operations Managers Do

7

The Heritage of Operations Management

8

Operations in the Service Sector

10

Exciting New Trends in Operations
Management

12

The Productivity Challenge

13

Ethics and Social Responsibility

19

Design of Goods and Services
Managing Quality
Process Strategy
Location Strategies
Layout Strategies
Human Resources
Supply-Chain Management
Inventory Management
Scheduling
Maintenance

1

M01_HEIZ9418_10_SE_C01.QXD

12/11/09

7:37 PM

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GLOBAL COMPANY PROFILE: HARD ROCK CAFE

OPERATIONS MANAGEMENT AT HARD ROCK CAFE

O

perations managers throughout the world are

Rock Cafe. These firms produce thousands of complex

producing products every day to provide for

products every day—to be delivered as the customer

the well-being of society. These products

ordered them, when the customers wants them, and

take on a multitude of forms. They may be

where the customer wants them. Hard Rock does this

washing machines at Whirlpool, motion pictures at

for over 35 million guests worldwide every year. This is

Dreamworks, rides at Disney World, or food at Hard

a challenging task, and the operations manager’s job,

Hard Rock Cafe in Orlando, Florida, prepares over 3,500 meals each day.
Seating more than 1,500 people, it is one of the largest restaurants in the world. But Hard Rock’s operations managers serve the hot food hot and the cold food cold.

Operations managers are interested in the attractiveness of the layout, but they must be sure that the facility contributes to the efficient movement of people and material with the



Bibliography: Production Management 29, no. 2 (2009): 127. Johns Hopkins University Press, 1985. Lewis, William W. The Power of Productivity. Chicago: University of Chicago Press, 2004. and Performance Management 54, no. 1–2 (2005): 7–23. Business Excellence 19, no. 10 (October 2008): 1043. no. 2 (March 2007): 219–238. Measurement 54, no. 1–2 (2005): 34–47. Taylor, F. W. The Principles of Scientific Management. New York: Harper & Brothers, 1911. Review 75, no. 4 (July–August 1997): 87–95. Wren, Daniel A. The Evolution of Management Thought, New York: Wiley, 1994.

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