VISION, MISSION AND VALUES IN DIFFERENT ORGANIZATIONS
Prepared For:
Prof. Dr. M. Ziaulhaq Mamun
Course Instructor
Managing Operations (P501)
Fall 2013
Prepared By:
Tafsir Ahmed
ID: ZR1301001
Executive MBA
Institute of Business Administration
University of Dhaka
December 13, 2013
1|P a g e
VISION, MISSION AND VALUES IN DIFFERENT ORGANIZATIONS
Definitions:
Vision: outlines what the organization wants to be, or how it wants the world in which it operates to be (an "idealized" view of the world). It is a long-term view and concentrates on the future. It can be emotive and is a source of inspiration. For example, a charity working with the poor might have a vision statement which reads "A World without
Poverty."
Mission: Defines the fundamental purpose of an organization or an enterprise, succinctly describing why it exists and what it does to achieve its vision. For example, the charity above might have a mission statement as "providing jobs for the homeless and unemployed".
Values: Beliefs that are shared among the stakeholders of an organization. Values drive an organization's culture and priorities and provide a framework in which decisions are made. For example, "Knowledge and skills are the keys to success" or "give a man bread and feed him for a day, but teach him to farm and feed him for life". These example maxims may set the priorities of self-sufficiency over shelter.
Source: Wikipedia
Vision, Mission & Values of Different Organizations:
1) McDonald's
Mission & Values
To be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. McDonald’s Values
We place the customer experience at the core of all we do. Our