Taj Case Study
THE TAJ’S PEOPLE
PHILOSOPHY AND STAR SYSTEM
Do
No
tC
op
y
HROB - 027
This case was written by P. Mohan Chandran, under the direction of Vivek Gupta, ICFAI Center for Management
Research (ICMR). It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.
The case was compiled from published sources.
2003, ICFAI Center for Management Research. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic or mechanical, without permission. To order copies, call 0091-40-2343-0462/63/64 or write to ICFAI Center for Management Research, Plot # 49, Nagarjuna
Hills, Hyderabad 500 082, India or email icmr@icfai.org. Website: www.icmrindia.org
HROB/027
THE TAJ’S PEOPLE PHILOSOPHY AND STAR SYSTEM
“The employee at Taj is viewed as an asset and is the real profit center. He or she is the very reason for our survival. The creation of the Taj People Philosophy displays our commitment to and belief in our people. We want an organization with a very clear philosophy, where we can treasure people and build from within.”
- Bernard Martyris, Senior Vice-President, HR, Indian Hotels Company Limited (IHCL).
y
INTRODUCTION
op
In March 2001, the Taj Group1 launched an employee loyalty program called the ‘Special Thanks and Recognition System’ (STARS). STARS was an initiative aimed at motivating employees to transcend their usual duties and responsibilities and have fun during work. This program also acknowledged and rewarded hard working employees who had done excellent work.
tC
The Taj Group had always believed that their employees were their greatest assets and the very reason for the survival of their business. In 2000, to show its commitment to and belief in employees, the Taj Group developed the ‘Taj People
PHILOSOPHY AND STAR SYSTEM
Do
No
tC
op
y
HROB - 027
This case was written by P. Mohan Chandran, under the direction of Vivek Gupta, ICFAI Center for Management
Research (ICMR). It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.
The case was compiled from published sources.
2003, ICFAI Center for Management Research. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic or mechanical, without permission. To order copies, call 0091-40-2343-0462/63/64 or write to ICFAI Center for Management Research, Plot # 49, Nagarjuna
Hills, Hyderabad 500 082, India or email icmr@icfai.org. Website: www.icmrindia.org
HROB/027
THE TAJ’S PEOPLE PHILOSOPHY AND STAR SYSTEM
“The employee at Taj is viewed as an asset and is the real profit center. He or she is the very reason for our survival. The creation of the Taj People Philosophy displays our commitment to and belief in our people. We want an organization with a very clear philosophy, where we can treasure people and build from within.”
- Bernard Martyris, Senior Vice-President, HR, Indian Hotels Company Limited (IHCL).
y
INTRODUCTION
op
In March 2001, the Taj Group1 launched an employee loyalty program called the ‘Special Thanks and Recognition System’ (STARS). STARS was an initiative aimed at motivating employees to transcend their usual duties and responsibilities and have fun during work. This program also acknowledged and rewarded hard working employees who had done excellent work.
tC
The Taj Group had always believed that their employees were their greatest assets and the very reason for the survival of their business. In 2000, to show its commitment to and belief in employees, the Taj Group developed the ‘Taj People
References: 2. Sircar, Subhadip, The Taj People Philosophy – Nurturing Employees from the Womb to the Tomb, www.expressindia.com, December 23, 2000. 3. Taj Stars in New HR Thrust, www.tata.com, April 23, 2001. 4. Indian Hotels becomes a Harvard Case Study, www.tata.com, Jan 15, 2002. 6. PKF Values IHCL at Rs. 2,100 crores, www.tata.com, September 2, 2002. 7. The Taj’s ‘Stars’ Shine Bright, www.tata.com, Novermber 15, 2002.