Take It Ez Company Competitive Analysis

Competition Take It Ez Co.’s competitors mainly include tea shops, energy drinks, relaxation beverages and other businesses that sell relaxing drinks or drinks that provide energy. As the main product of Take It Ez Co are drinks that relax their customers, the major competitors are the energy drinks that provide a physical and mental stimulation. Among them, Red bull and
Monster are two of the most known energy drinks. Another major competitor that Take It Ez Co. faces are the other antienergy drinks that are currently available on the market. The 3 most recognized products on the market include Slow Cow, iChill and Mary Jane’s Relaxing Soda. If Take It Ez Co. were to expand into the U.S.A, we would be facing competitors that could be better
Operational Risk
Currently, Take It Ez Co. is based in Mississauga, Ontario and provides quality products across Canada through major grocery stores and convenience stores. If an expansion were to occur then Take It Ez Co. would need to expand its operations and increase its employee force. If the expansion of Take It Ez Co into the States has negative effects then the company will not have enough funds to sustain transportation costs, costs of labour, and the new tax structure. Due to moving to a new area, disruptions in deliveries from our warehouse in Mississauga or in the availability of raw materials or commodities could have an adverse effect on our ability to meet the demands of customers or increase our operating costs.
Issues experienced by retailers can result in liability or harm our reputation.
Management
If Take It Ez Co. were to expand its operations into the United States of America it would be a relatively new business in the energy/relaxation drink market and would be trying to develop the company’s market share and customer base. Therefore, the business of Take It Ez Co. will be considerably dependant on its current management team. The loss
to further develop such a customer base could have a negative effect on the company. Take It Ez Co. is certain that its relaxation drink will offer advantages and differences over competitive companies in this market. However, no guarantee can be made that Take It Ez
Co.’s product will acquire a degree of market acceptance on a regular basis or that enough revenue will be generated to sustain profitable operations.
Market Fluctuations
Operating results may fluctuate considerably from period to period due to a variety of factors such as, purchasing patterns of customers, competitive pricing, new products introduced to the market, and general economic conditions. There is no guarantee that Take It Ez Co. will be successful in marketing its product, or that sales of its products will generate a significant amount of revenue. Consequently, Take It Ez Co.’s revenue may differ from quarter to quarter, and fluctuation may occur for Take It Ez Co.’s operating costs.
Legal Regulations
The FDA regulates all dietary supplements and conventional foods/beverages through its authority under the