Taking A Closer Look At Target's Stereotypes
When it comes to frugal shopping, Target is one of many large companies in the United States that is known for its convenience and low prices. With nearly 2,000 stores in the Western Hemisphere, Target works to deliver value, innovation, and exceptional guest experience by fulfilling its brand promise: Expect More. Pay Less. The company has created accessible and affordable merchandise that everyone can enjoy by building a one-stop-shop attitude. Target works with over 35 vendors and suppliers to make shopping hassle-free for families everywhere.
Although Target sales are booming here in the United States, the company has yet to reach out and expand overseas, with the exception of its Australian branch. The high quality and low price guarantee …show more content…
The recognizable dog named Bullseye with the Target logo placed strategically around his eye immediately came to mind. Dogs are a symbol of luck and success in England, particularly the Corgi breed. The Queen owns two Corgis herself, and they make up the most popular dog breed in the United Kingdom. By using a pre-existing, successful campaign strategy and switching the dog with a “lucky” Corgi, Target advertisements would be even more relatable to British consumers because ads featuring symbolic appeals are often successful in low uncertainty avoidance …show more content…
This advertisement includes all of the appeals to cultural dimensions that are included in the press release. As 93% of adults in Great Britain read newspapers and magazines, the newspaper insert and the press release should have a significant impact on the target market’s knowledge of the brand and store opening.
The final advertisement for this campaign, the PSA-style radio ad, explains that Target aims to build a sense of community, not just to generate profit. In the ad, the Target CEO explains that, “High quality, community and tradition are principles that drive the decisions we make across our business,” and closes the advertisement with the brand’s slogan. The CEO’s words will appeal to British people’s sense of community and tradition while keeping the company’s aim of high quality, low priced products in consumers’
Although Target sales are booming here in the United States, the company has yet to reach out and expand overseas, with the exception of its Australian branch. The high quality and low price guarantee …show more content…
The recognizable dog named Bullseye with the Target logo placed strategically around his eye immediately came to mind. Dogs are a symbol of luck and success in England, particularly the Corgi breed. The Queen owns two Corgis herself, and they make up the most popular dog breed in the United Kingdom. By using a pre-existing, successful campaign strategy and switching the dog with a “lucky” Corgi, Target advertisements would be even more relatable to British consumers because ads featuring symbolic appeals are often successful in low uncertainty avoidance …show more content…
This advertisement includes all of the appeals to cultural dimensions that are included in the press release. As 93% of adults in Great Britain read newspapers and magazines, the newspaper insert and the press release should have a significant impact on the target market’s knowledge of the brand and store opening.
The final advertisement for this campaign, the PSA-style radio ad, explains that Target aims to build a sense of community, not just to generate profit. In the ad, the Target CEO explains that, “High quality, community and tradition are principles that drive the decisions we make across our business,” and closes the advertisement with the brand’s slogan. The CEO’s words will appeal to British people’s sense of community and tradition while keeping the company’s aim of high quality, low priced products in consumers’