Taking A Look At Carnival Corporation
COMPETITION
Carnival Corporation is part of different industries and sectors: on one hand we have the cruise industry, which is the fastest growing segment of the travel industry. Carnival is the largest cruise operator in the world, so it’s the most important player of the cruise industry. On the other hand the company is also part of a bigger sector: Hotels, Resorts and Cruise Lines, in which the competition list grows, having hotels and motels and the largest segment with 92.4% share of the sector’s value.
As a company Carnival has 11 brands distributed among the segments of the cruise ship industry. These segments are based on class, average price and number of passengers per ship. The mass-market segment also known as contemporary …show more content…
Competing with Marriot International who holds 2%, a diversified hospitality company with a broad portfolio of hotels, lodging facilities, corporate housing properties and timeshare properties under various brand names. Marriott Hotels & Resorts, JW Marriot, Renaissance Hotels, The Ritz Carlton, among others, are part of the portfolio that recorded revenues of $12,317 million during the financial year ended December 2011. Accor comes in third place with a share of 1.4%, French hotel group, which operates in over 91 countries with 4,426 hotels ranging from economy to luxury, some of its brands includes, Motel 6 and Sofitel Hotels and Resorts. Starwood Hotels & Resorts Worldwide holds 0.9%, with 1,103 properties in nearly 100 countries. Westin Hotels, Sheraton Hotels and Resorts and W Hotels, are among the diverse portfolio that recorded revenues of $5,624 …show more content…
Being the worlds largest cruise operator enhances the company’s bargaining power with suppliers, which results in large economies of scale and significant cost advantage over competitors.
The large portfolio of widely recognizes brands, which cater to different lifestyles and budgets, also targeted to different cultures and demographic groups addressing people’s diverse entertainment and preferences.
The company has a solid marketing strategy that communicates the value proposition of each brand to the target audience intended. Having as the main theme ‘Fun Ships’. Investing heavily in print and television media, to project itself as the ultimate entertainment destination. In addition to advertising, Carnival uses different methods to encourage new customers and travel agents with discounts and commissions, this aggressive marketing and promotion techniques highlights the different brands in a highly competitive industry and sector.
Carnival Corporation is part of different industries and sectors: on one hand we have the cruise industry, which is the fastest growing segment of the travel industry. Carnival is the largest cruise operator in the world, so it’s the most important player of the cruise industry. On the other hand the company is also part of a bigger sector: Hotels, Resorts and Cruise Lines, in which the competition list grows, having hotels and motels and the largest segment with 92.4% share of the sector’s value.
As a company Carnival has 11 brands distributed among the segments of the cruise ship industry. These segments are based on class, average price and number of passengers per ship. The mass-market segment also known as contemporary …show more content…
Competing with Marriot International who holds 2%, a diversified hospitality company with a broad portfolio of hotels, lodging facilities, corporate housing properties and timeshare properties under various brand names. Marriott Hotels & Resorts, JW Marriot, Renaissance Hotels, The Ritz Carlton, among others, are part of the portfolio that recorded revenues of $12,317 million during the financial year ended December 2011. Accor comes in third place with a share of 1.4%, French hotel group, which operates in over 91 countries with 4,426 hotels ranging from economy to luxury, some of its brands includes, Motel 6 and Sofitel Hotels and Resorts. Starwood Hotels & Resorts Worldwide holds 0.9%, with 1,103 properties in nearly 100 countries. Westin Hotels, Sheraton Hotels and Resorts and W Hotels, are among the diverse portfolio that recorded revenues of $5,624 …show more content…
Being the worlds largest cruise operator enhances the company’s bargaining power with suppliers, which results in large economies of scale and significant cost advantage over competitors.
The large portfolio of widely recognizes brands, which cater to different lifestyles and budgets, also targeted to different cultures and demographic groups addressing people’s diverse entertainment and preferences.
The company has a solid marketing strategy that communicates the value proposition of each brand to the target audience intended. Having as the main theme ‘Fun Ships’. Investing heavily in print and television media, to project itself as the ultimate entertainment destination. In addition to advertising, Carnival uses different methods to encourage new customers and travel agents with discounts and commissions, this aggressive marketing and promotion techniques highlights the different brands in a highly competitive industry and sector.