The most critical choices faced by James Milmo, early in founding of Lynx are as follows:
Going to Business School or not?
He always wanted to be an Entrepreneur
He knew that a new business is a risk
So he wanted to make sure that if business does not work, he should be able to be back to Business School
Therefore he did first semester
It was a good decision as he was trying to play safe and he knew what he was doing to himself
Partnering with Doug Curtis or Not?
Doug Curtis was a Veteran Entrepreneur
Having worked with Doug on past ventures, James was aware of him and his skills
Idea of Real Estate failed and James Milmo does not have great confidence on him
No Trust Factor, No Compatibility between the two
Doug's interaction with his own friends and family was good
Nobody else could listen James' Raw plan and show support at that time.
Good Decision to Partner with Dough at that point of sensitive time.
Partnering with Javier Pascal?
A tough Guy and people respect him
Trust and compatibility between Pascal and Milmo
A software expert, considering that software was architected in a scalable manner thus enabling Lynx to change their strategies few times and was able to adapt to those strategies
Looking for Business Opportunity
A good decision By Milmo
Equal Distribution of equity?
Milmo wanting all three to get equal equity
Curtis not ready and creating platform to throw Pascal Out
Milmo mediating and creating a compromising platform
Pascal give up to take 25%, others two to divide 75% equity
Good decision involvement by Milmo, not to let go Pascal out
Doug Curtis paying himself more than what partners agreed to pay, what to do?
Creates a fight between Curtis and Milmo
Milmo feels bad about his decision of taking in Curtis, but do not want to blow up the company
Decides to handle it privately between him and Curtis, and does not make a fuss out of it
A good decision at that point of sensitive time
Making Curtis