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Course Code-Course Name |EMM217-Business Development & Marketing Management (2 cu) | |
|Academic Year/Term |2012/2013 |
|Study Program |eMBA |
|Class |2EA |
|Course Developer |Amalia E. Maulana |
|Date |June 12, 2013 |
|Case |IKEA (Individual Assignment) |
|Students Name |Kamilo Fideliant Iqbal |

Back Ground
IKEA is a privately held, Dutch company with Swedish origins, that designs and sells ready-to-assemble furniture appliances, and home accessories. The company is the world's largest furniture retailer. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad, who later became one of the richest people in the world. The name IKEA is a acronym comprising the initials of Ingvar Kamprad, Elmtaryd (the farm where he grew up) and Agunnaryd (his hometown in Smland, South Sweden).

Before 1951 IKEA just the selling the basic house hold good at the discount price and change on focusing on low price furniture, also in these year IKEA open its first showroom and two years after that IKEA designing its own low-priced furniture.

By year 1958 IKEA opened its inaugural store in Almhut Sweden. By the time IKEA

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