Tamarind Candy

DEVELOPMENT Technical The same process for the generic line was used to create the Tamarind Candy except where the ingredients were added. The automation remained the same and that was all the adjustment needed to actually make the product. During this process the terms and procedures are defined and standardized to ensure quality and specification are met consistently. All designs of the candy should have been completed with a prototype. The prototype being a rough version that is cost effective (Kim et al. 2011, p 118) and simpler than the end product. The prototype allows for test and validation of the product in a hands-on manner of identifying improvements and it is much cheaper to make the required changes (Crawford & Benedetto
The market mix of the 4ps (Anitsal, Girard & Anitsal 2012, p 77) should be defined. The product is already decided, the price must be competitive or lower than rivals the candy is larger than the current rival’s and priced nearly the same, EBB already has distribution channels locally and internationally and the product promotion used in this case was the issuing of free samples to the public through the distribution centers and walk around in the six major towns issuing free samples and the use of advertisements that targeted children and persons who spend lots of time outdoors for a refreshment and energy boost. The individually wrapped candies are further packaged in into two packs of small and medium. The final product for launch is branded with the Chico logo, Company’s name and the name of the candy as a reputable product from EBB. The product is tested by local Food and Drug Department and the Bureau of Standard to ensure health safety and the required local lawful standards are met. It is more than likely that this product and
The cost-benefit of the product on the market is necessary to determine if the project was worth pursuing. The cost should be low, the revenue high and the volume of sale enough to yield an overall profit. The product from the upstream and downstream needs to be continuously monitored and evaluated with regards business analysis. The final product is tested and validated and made ready for market in the manufacturing department. These rigorous processes are conducted to ensure that the product meets the market standard and the avoidance of litigations. The end product must be appealing and has the features, functions, and benefits as desired by customers. The individually wrapped candies are made of paper that is more environmentally friendly than plastic as a means of the CSR of the company (Manika et al. 2015, p