Magazine advertisements spend millions of dollars each year in order to develop ideas to convey their message or to sell their products in today’s society. The many different views and values in society lead to various marketing ideas that capture the attention of many individuals, otherwise known as, the consumers. It is important to remember that the diverse preferences of the audience are taken into consideration when devising a marketing plan that would appeal to a wide range of people. Trojan, a company that focuses on the sale of contraceptives, spends millions of dollars each year to sell their products. In their most current advertising campaign, Trojan is trying to sell their newest brand of condom, Evolve. For this particular campaign, the marketing individuals promoting this product decided to show the differences between men and pigs by implying that men who use Trojan are considered to be true gentlemen while men who do not are regarded as pigs. While it seems that Trojan is suggesting the message of cleanliness by the usage of their condom, nonetheless, they themselves are not “clean” because of the message that they are conveying.…
Quiz 1- Spring 2013 Group 1 1. Which of the following concerning the relationship between risk and return is correct? A. Investors do not need to be compensated for taking on risk. B. Investors generally demand higher return for lower risk investments. C.…
This is an issue, considering that half the population has menstrual periods. Walter is an activist who is determined to improve hygiene in developing or poor nations. She works with WASH advocates (Water, sanitation, and hygiene) on a mission to go across the developing world to support millions of girls with their difficulties managing their period. However, Walter emphasizes the struggles of addressing the problem in hope for change. “Even level-headed experts on poverty tend to get squeamishness when the talk turns to periods.” (Walter) Furthermore, in behalf of the “awkward” talk over menstrual hygiene, global health and development advocates discounted the subject for decades. Walter considers that her peers often conclude this is a feminist matter or something that women should keep private. The good news is that awareness is growing rapidly. Being that, there are many non-profit and for-profit companies eager to develop affordable alternatives. In fact, Diana Sierra, founder of BeGirl, the company that invented a bright purple underwear that is waterproof. This underwear is made out of bamboo fibers that makes its safe and easy to manufacture. Despite the ongoing obstacles, Walter and Sierra are two women that resist judgement in order to pursuit the goal to improve…
The master key, the ultimate locks pick the skeleton key; regardless the names, all are deadly to any government in the hands of the “wrong” person. Marty Bishop shares my ethical identity, he loves the thrill of breaking into a secure building and cracking the impossible codes of life, but at the same time he does it to help people, this tactic is also known as White-hat hacking.…
Procter and Gamble’s mouthwash product, Scope, had a 32% share of the Canadian mouthwash market in 1990. However, Plax, a new category pre-brushing mouthwash launched in 1998, poses a continuing threat to Scope market share. In early 1991, Procter and Gamble’s brand manager for Scope, Gwen Hearst, must decide on a course of action for maintaining the profitability of Scope. She is tasked with developing a three-year marketing plan for Procter and Gamble’s mouthwash business. Decisions include how to respond to the emergence of mouthwashes, such as Plax, that focus more on “health-related benefits” and whether a line extension or brand extension would be most advantageous to the company in profiting from this emerging market segment. Hearst can also recommend that Procter and Gamble (P&G) not pursue a line or brand extension.…
the early stages of establishing its brand and penetrating markets outside North America (Thompson, 2014).…
First, P&G boasts an enviable stable of successful products. With a clear focus to capture its market share, each brand…
Founded in 1886, Avon is one of the world’s largest manufacturers and marketers of beauty-related products. This case describes Avon’s push into foreign markets via a combination of nationally responsive and globally standardized marketing strategies. The company has its own sales operations in 66 countries and territories, and it distributes to another 44. More than 75 percent of its sales come from outside the U.S. Avon seeks to develop a global image of being a company that supports women and their needs. It relies heavily on independent salespersons who sell directly to individual customers. Avon emphasizes standardized products that carry its global brand, but allows product lines and brand names to vary by country if needed. In addition, each country operation sets its own prices to reflect local market conditions and strategic objectives. Whenever possible, Avon transfers organizational learning and successful practices from one country to another. [See Map 16.1]…
Procter and Gamble (P&G) throughout its journey of many years is one of the world’s largest consumer goods company with sales of nearly 80 billion dollars and a net profit of about 10 billion dollars. P&G exists in more than 180 countries with its brands that calculate up to 25 billion dollars. The company P&G is well known for its high quality brands such as Pampers, Tide, Gillette, Downy, Pantene, Olay, Dawn, and etc. All of these brands are items that we as human beings use in our everyday life. P&G needs to keep up effective strategies in order to maintain a competitive advantage for its competitors due to the company’s renowned brands. The strategy that P&G uses that gives them a competitive advantage, P&G rebrands the line of its products and selling them at a lower price. Another option for P&G is expanding in the markets by collaborating with local businesses many geographical regions. Overall, P&G provides its consumers with healthy products as well as providing specialized products for me.…
Founded in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the past 26 years. Originally a small collective plant on the verge of bankruptcy, it has now grown into an international group which has more than 70,000 employees around the globe and realizes a turnover of 135.7 billion yuan in 2010. Haier has risen to be the world's No.1 brand of consumer appliances. In addition, it was selected as one of the world's Top 10 innovative companies issued by USA Newsweek's website.…
In our society, an extremely smart and effective way of selling a product designed for men is to appeal to women. According to the website She-conomy, women account for 85% of all consumer purchases – especially purchases made because of a certain brand.…
Tampax, Tambrands’s only product, is the best-selling tampon in the world, with 44 percent of the global market. In the overseas market, Tambrands officials talk intensely of a huge opportunity. Only 100 million of the 1.7 billion eligible women in the world currently use tampons. Tambrands has divided the world into three clusters with cluster three being the most difficult to market tampons due to culture and religious beliefs. Therefore, Tambrands has approached Proctor and Gamble about a buyout and announced a $1.85 billion deal. This deal has put P&G back on the market for selling tampons since 1980. This was a positive step because not only does P&G get to market this product with feminine hygiene products already being sold, they are a company that has grown drastically with the production of other incontinence products such as diapers. “Becoming part of P&G—a world-class company with global marketing and distribution capabilities—will accelerate the global growth of Tampax and enable the brand to achieve its full potential. This will allow us to take the expertise we’ve gained in the feminine protection business and apply it to a new market with Tampax.” This is a statement made by the marketing analyst for Tambrands. As mentioned before, the idea was to divide the world into three clusters with the same goal in mind while marketing the product to the female public. Marketing to each cluster in a similar way is completely necessary because this brand is solely being marketed towards women who all face the same situation no matter what country you live in. Yes, some countries will need more attention than others, but the idea behind the product is still the same and addresses the same need. Because there are those countries that have religious and culture concerns, they are simply uneducated about the products and its usage. Tambrands had first decided to offer an educational program so that each young female completely understands the reasoning for this…
There are option for the company to launch the product to the local and international market .At first, we are targeting only the urban consumers in the local market .The population of our country is 15 corer and approximately 70% people in our country lives in urban area and among almost 45% are female and this 47250,000 core urban female consumers whom are very conscious about personal beauty and safety are our primary target.…
Procter & gamble (P&G) is a leading global consumer products company founded in 1837 with $76.7 billion in sales in 180 countries. P&G is famous for their brand names like Tide, Gillette, Pantene and many others. It competes in 26 distinct product-category markets such as hair care, cosmetics, paper towels, skin care, oral care, blades and razors, diapers and fabric care.…
Critical marketing problem: Population Services International (PSI) was a not-for-profit agency which concluded an agreement with the government of Bangladesh to carry out the Social Marketing Project (SMP). With the objective of population control, PSI introduced two birth control products: Raja brand condoms and Maya brand oral contraceptives. A similar marketing strategy was used to promote both products. Raja’s sales increased tremendously but Maya’s sales declined over a period of time. Although Maya is selling at a cheaper price, other competitors’ brands such as Ovastat and Ovral with a higher price are more successful in the market. As profit margin earned by the retailers and wholesalers was low for Maya compared to other similar products, they did not promote Maya sales well, preferring to focus their resources on other brands. Image of Maya deteriorated as people developed bad perceptions about the pill. Due to its low price, people associate it as an inferior drug and opt for other brands. Even professional doctors and rural medical practitioners (RMPs) shared the same sentiment and advised patients not to use it.…