Tanishq: Positioning to Capture the Indian Woman's Heart
Tanishq: Positioning to Capture the Indian Woman 's Heart
Strategic Management Assignment
TABLE OF CONTENT
1. COMPANY DETAILS 2
2. VISION 2
3. MISSION 2
4. GOALS 2
5. INDUSTRY ANALYSIS 3
6. SITUATIONAL ANALYSIS 4
7. FINANCIALS 5
8. COMPETITOR ENVIRONMENT 7
9. INTERNAL CIRCUMSTANCES: 9
10. SWOT Analysis: 9
11. CHALLENGES 10
12. STRATEGIC RECOMMENDATION: 11
13. RECOMMENDATION 12
14. Overall Analysis 12
REFERENCES 13
1. COMPANY DETAILS
Company Name (background): TANISHQ
Type A subsidiary of TITAN Industries
Founded 1995
Employees 1,100
Headquarters Hosur, Tamil Nadu, India
Industry Jewelers
Competitors Asmi, Nakshatra Diamonds, Gili, Nirvata Diamonds, D’damas Diamonds, Adora Diamonds, Kiah Diamonds
2. VISION
To be a world-class, innovative, progressive organization and to build India’s most desirable jewelry.
3. MISSION
To create beauty for both of our customers by innovating beautiful, ethnic and traditional yet unique design jewelry based on a customer-centric approach, and to contribute to the community.
4. GOALS
It is for you. Our goal is to make branded jewelry affordable to all Indian women with the surety of being 100% pure.
5. INDUSTRYANALYSIS
5.1. MARKET SIZE
Jewelry is a thriving industry in India with annual turnover of over 60,000 crores. Since 90’s, the industry has seen a surge in demand upto 45% due to ease of gold imports. According to World Gold Council estimates, India held 7% of world’s gold stock (9,500 tonnes).
5.2. COMPETITION
At national level, there are no competitors. Major competition is family owned independent jewelers (over 25,000 in numbers)
5.3. INDUSTRY TURNOVER
Ticket prices range from 1 Lac to several Crores of rupees. Jeweler-Customer relation-ship prevails the buying pattern. For an average jeweler, impulsive buying is
Strategic Management Assignment
TABLE OF CONTENT
1. COMPANY DETAILS 2
2. VISION 2
3. MISSION 2
4. GOALS 2
5. INDUSTRY ANALYSIS 3
6. SITUATIONAL ANALYSIS 4
7. FINANCIALS 5
8. COMPETITOR ENVIRONMENT 7
9. INTERNAL CIRCUMSTANCES: 9
10. SWOT Analysis: 9
11. CHALLENGES 10
12. STRATEGIC RECOMMENDATION: 11
13. RECOMMENDATION 12
14. Overall Analysis 12
REFERENCES 13
1. COMPANY DETAILS
Company Name (background): TANISHQ
Type A subsidiary of TITAN Industries
Founded 1995
Employees 1,100
Headquarters Hosur, Tamil Nadu, India
Industry Jewelers
Competitors Asmi, Nakshatra Diamonds, Gili, Nirvata Diamonds, D’damas Diamonds, Adora Diamonds, Kiah Diamonds
2. VISION
To be a world-class, innovative, progressive organization and to build India’s most desirable jewelry.
3. MISSION
To create beauty for both of our customers by innovating beautiful, ethnic and traditional yet unique design jewelry based on a customer-centric approach, and to contribute to the community.
4. GOALS
It is for you. Our goal is to make branded jewelry affordable to all Indian women with the surety of being 100% pure.
5. INDUSTRYANALYSIS
5.1. MARKET SIZE
Jewelry is a thriving industry in India with annual turnover of over 60,000 crores. Since 90’s, the industry has seen a surge in demand upto 45% due to ease of gold imports. According to World Gold Council estimates, India held 7% of world’s gold stock (9,500 tonnes).
5.2. COMPETITION
At national level, there are no competitors. Major competition is family owned independent jewelers (over 25,000 in numbers)
5.3. INDUSTRY TURNOVER
Ticket prices range from 1 Lac to several Crores of rupees. Jeweler-Customer relation-ship prevails the buying pattern. For an average jeweler, impulsive buying is
References: 1. www.tanishq.co.in/ 2. en.wikipedia.org/wiki/Tanishq 3. www.facebook.com/Tanishq 4. http://en.wikipedia.org/wiki/Gili_Jewellery 5. http://business.mapsofindia.com/top-brands-india/top-jewelry-brands-in-india.html