Taobao‘s marketing

E-commerce in China:Taobao
Group SIX
The report on an E-commerce company-Taobao, researching on its web-pages, operates strategies, products and business model. Assessing its success in China on-line trading market and proposing business strategies featuring IT that help improve its performance.

By Xiaochen,Li; Bingtian,Zhang; Tianshu,Lu; Hui,Niu;
Yuguo,Hou;

Lin,Zhu

Table of Contents
Introduction............................................................................................................................... .3
Taobao Information Systems Strategic Alignment .................................................................. 4
Business Strategies of Taobao’s E-commerce ........................................................................... 5
SWOT Analysis of Taobao......................................................................................................... 6
Payment security........................................................................................................................ 8
Credit Valuation ......................................................................................................................... 9
Credit Rating............................................................................................................................ 13
Decision Support Function of Taobao ..................................................................................... 16
Information Asymmetry in e-commerce.................................................................................. 19
Conclusion ............................................................................................................................... 21
Appendix.................................................................................................................................. 23
Bibliography

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