Preview

Target

Powerful Essays
Open Document
Open Document
2952 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Target
Target Corporation
Arthur S. Camua Jr.
University of Phoenix
Management
MGT/521
Professor Mr. Jeffrey Gordon
December 13, 2012

Target Corporation
Target Corporation is one of America’s biggest corporations according to Fortune 500. Target is a retailer that operates general merchandise and food discount stores. Being one of the biggest and one of the leading retailers in the America, Target enjoys a strong market position to promote market opportunities and adds to their bargaining power. Here are the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of Target Corporation.
Strengths
1. Advance technology increased customer preference for Internet shopping. 2. Target Corporation continues to expand by announcing their plan to open more stores in Chicago, Seattle, and Los Angeles. 3. Target Corporation is the second biggest concession retailer in United States. 4. Target Bulls eye logo is recognize by Ninety-seven percent of American consumers. 5. Target is the leading gift card seller than any other retailer in the United States. 6. Target is opening 220 stores in Canada, which is the first international expansion.
Weakness
1. Target stores do not sell firearms and tobacco products. 2. Target settled to decrease their transactions on all supplies having polyvinyl chloride. 3. Target Corporation received criticism and controversy from members of the gay and lesbian community for their donations to anti-gay groups. 4. Negative publicity in 2004, when Target decided to block Salvation Army from seeking donations at its stores. 5. Target Corporation does not have the advantage competitively due to higher prices than other retailers do.
Opportunities
1. Corporation ranked at number 38 in Fortune 500 as of 2012 (Fortune, 2012). 2. Target ranked number 64 on Corporate Responsibility Magazine list of 100 Best Corporate Citizens (CRM, 2012). 3. Target ranked number 25 on Fortune


References: Bloomberg BusinessWeek. (2012). Civics lesson. Retrieved from http://images.businessweek.com/slideshows/2012-11-08/civics-lessons CR’s Magazine Carbon Disclosure Project. (2012). Carbon reductions generate positive ROI. Retrieved from https://www.cdproject.net/en-US/Pages/HomePage.aspx Costco Wholesale DiversityBusiness.com. (2012). Top 50 organizations for multicultural business opportunities. Retrieved from http://www.diversitybusiness.com/news/supplierdiversity/45201282.asp DiversityInc Dow Jones Sustainability Indexes. (2012). Annual review 2012. Retrieved from http://www.sustainability-indexes.com/review/annual-review-2012.jsp Duff, V Ethisphere. (2012). 2012 world’s most ethical companies. Retrieved from http://www.ethisphere.com/wme/ Fortune Magazine Human Rights Campaign. (2012). Corporate equality index. Retrieved from http://www.hrc.org/corporate-equality-index/#.ULdSJKUWFFI King, W Light, J. (2012). Ideal employer list. Retrieved from http://online.wsj.com/article/SB10001424052748703512404576208702115862760.html?mod=WSJ_Careers_CareerJournal_4 McClimans, F Newsweek Magazine. (2012). Green rankings 2012: U.S. companies. Retrieved from http://www.thedailybeast.com/newsweek/2012/10/22/newsweek-green-rankings-2012-u-s-500-list.html Smith, J Target Corporation. (2012). About Target. Retrieved from https://corporate.target.com/about/ USHCC WBENC. (2012). Top corporations. Retrieved from http://www.certain.com/system/profile/web/index.cfm?PKwebID=0x2781614178&varpage=agenda Walmart Corporation Working Mother Media. (2012). 2012 best companies for hourly workers. Retrieved from http://www.workingmother.com/best-companies/2012-best-companies-hourly-workers
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Hbc Financial Analysis Investment
    • 3605 Words
    • 15 Pages

    Hbc Financial Analysis Investment

    Target is the third largest retailer in the United States, with revenues of nearly $70 billion in 2011. Target has plans to open 125 to 135 stores in Canada by 2014, and has already purchased the leases on Zellers properties from HBC. Target emphasizes high quality and…

    • 3605 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Best Essays

    Penney Vs. Target Corporation
    • 3019 Words
    • 13 Pages

    Penney Vs. Target Corporation

    Penney, the last several years have been very successful for Target. Sales have risen from $64.9 billion in 2008 to $73.3 billion in 2012 with net earnings of $2.9 billion (Target Corporation Annual Report, 2012). Even though there have been some difficult economic times for retailers in the last five years, Target has managed to compete with Wal-Mart, grow revenues by almost $10 billion, maintain earnings, establish themselves as a trendy discount store and generously give to charity and education. I think their success speaks volumes for their employees, their management team and the planning and innovativeness of senior management and their Board of…

    • 3019 Words
    • 13 Pages
    Best Essays
    Read More
  • Better Essays

    Target's Corporate/Business Level Strategy
    • 1166 Words
    • 5 Pages

    Target's Corporate/Business Level Strategy

    The mission statement for the company is “Our mission is to make Target your preferred destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling out Expect More. Pay less. Brand promise.” (Jurevicius, 2013). The mission statement reveals that Target is a very progressive company who has the desire to move forward at rate that keeps them in the front of their competition. Target has worked vigorously to stay up to date on the newest trends and latest technology to fulfill their brand promise. The vision that has been set forward for Target as a corporation is for the company to have better online operations and more environmentally friendly stores to aid in the fight to keep our planet health. Target reaches their customers on personal level with the way they cultivate inclusion in how they address issues, such as body image, natural products for skin care and cleaning products, environmental issues, and…

    • 1166 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Target Corporation Organizational Change
    • 1218 Words
    • 5 Pages

    Target Corporation Organizational Change

    Target Corporation was founded in 1902 by George Dayton in Minneapolis, Minnesota. It was originally called “Dayton Dry Goods Company” and then later became Dayton Company in 1910. By 1962, Dayton Company opened its first discount store in Roseville, Minnesota by the name of “Target”. By 2000, all Dayton Hudson Corporations changed their name to Target Corporation. It opened three operating divisions including Target, Mervyn’s and the Department Store Division. In 2001, Target’s division generated about 80 percent of retail sales and operating income while Mervyn’s generated only 12 percent and the Department Store Division only generated 9% of sales therefore Target merged their e-commerce team and direct merchandising unit into one organization creating Target Corporation opening 74 new stores within the same year. Target’s operating strategy is built on providing great value to their consumers. They distinguish themselves from the competition by differentiating their inventory from other competing retail stores such as Wal-Mart and K-Mart. They are also known as…

    • 1218 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Target Strategic Analysis
    • 4446 Words
    • 18 Pages

    Target Strategic Analysis

    Carnevale, Chuck. "Target Corp Offers Solid Value And An Above Market Yield." Forbes. Forbes Magazine, 15 Mar. 2013. Web. 27 Mar. 2013.…

    • 4446 Words
    • 18 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Target Corporation
    • 837 Words
    • 3 Pages

    Target Corporation

    The purpose of this memo is to provide significant financial information of Target Corporation as well as to provide the necessary assistance to facilitate an investment decision.…

    • 837 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Target Strategic Audit
    • 15483 Words
    • 83 Pages

    Target Strategic Audit

    The internal analysis indicates that Target has numerous strengths that are of great value, especially its brand and customer service. However, weaknesses are also present, one of which is the website ‘Target.com’.…

    • 15483 Words
    • 83 Pages
    Powerful Essays
    Read More
  • Good Essays

    STR 581
    • 295 Words
    • 2 Pages

    STR 581

    An early strategic choice to build a brand around the Target name fostered the company's steady growth. From the very beginning, George Dayton's strategy was to position Target as an upscale discount chain at which the prices would be just above the lowest prices. To achieve this upscale image, it offered trendy and stylish goods in an environment that was bright and attractive, unlike other discount stores of the time (HBS Working Knowledge, 2004 para 2). Once a generic strategy is selected Target will also need to consider how to implement its grand strategy to ensure it correlates with its long term goals. In the following paragraphs it describes how Target has identified its best value, and how it has selected a strategy to ensure the company can achieve its long term goals.…

    • 295 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Target Corp Overview Essay Example
    • 445 Words
    • 2 Pages

    Target Corp Overview Essay Example

    Target Corporation is a publicly held retail growth company in the United States that is focused on providing exceptional value to consumers through upscale discount stores and through online business. The company has been based in Minneapolis, Minnesota since its founding as the Dayton Company in 1902 by businessman George Dayton. The current Chairman and Chief Executive Officer of Target Corporation is Robert J. Ulrich (www.Target.com).…

    • 445 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    SWOT Analysis: Target
    • 1530 Words
    • 7 Pages

    SWOT Analysis: Target

    Target’s purpose and mission statement is “We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise.” Target’s determination to fulfill the needs and fuel the potential of their guests is leading them to their solutions that drive both business and social value. Target is focused on new ways to build onto Target’s legacy of corporate responsibility. Target works along side and together with their team members, guests, suppliers, and communities to create better outcomes on issues that matter. The focus will always be…

    • 1530 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Target Corporation Research Paper
    • 116 Words
    • 1 Page

    Target Corporation Research Paper

    As of 2017, Target operates 1,834 stores throughout the United States. They are retail formats include the discount store Target, the hypermarket Super Target, and "flexible format" stores previously named City Target and Target…

    • 116 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Strategic Choice and Evaluation
    • 1377 Words
    • 6 Pages

    Strategic Choice and Evaluation

    Target Corporation is one of the most major merchants store in the world. Target is recorded to be the sixth largest retailer within the United States. Founded by, George Dayton in the early 1900’s in Minneapolis, Minnesota. Target Corporation is a leading merchant store that supplies a variety of products, which includes everything from clothing to shoes, health and beauty, and even electronics. It is a corporation that remains on-top, and develops day-out. It is a brand that is well known and continues to raise the bar each year effectively. Target Corporation will need to grow the company approaches built on the quality of the rank, ethnicity, and individuals in each country. The issues that will need to be recognized for Target to understand development would be grand strategy, value disciplines, and generic strategies. This paper will detect the importance of strategic choices within the corporation overall.…

    • 1377 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    Financial Analysis Paper for Target
    • 2214 Words
    • 9 Pages

    Financial Analysis Paper for Target

    Company Profile Target Corporation was founded in 1902 and is headquartered in Minneapolis, Minnesota. Target Corporation operates general merchandise and food discount stores in the United States. It operates as two reportable segments: Retail and Credit Card. The company offers household essentials, including electronics, music, and toys; apparel and accessories; home furnishings as well as seasonal merchandise. It also sells its merchandise under private-label brands, such as Archer Farms, etc. Target Corporation operates in-store amenities, such as Target Caféand Target Clinic as well. Its marketing strategy includes selling its products on its online shopping site Target.com and its network of distribution centers. As of June 2, 2010, it operated 1,740 stores in 49 states and the District of Columbia covering 231,941,000 square feet, and has more than 351,000 employees across the United States. Target Corporation’s main competitors are Wal-Mart Stores Inc. (WMT), and Costco Wholesale Corporation (COST). According to its 10-K annual SEC filing, 88% of shares are held by institutional and mutual fund owners. The five largest shareholders of Target Corporation are Gregg W. Steinhafel, Kathryn A. Tesija, Douglas A. Scovanner, Richard M. Kovacevich and John D. Griffith. Segment Performance Target operates as two reportable segments: Retail and Credit Card segments. According to Target’s 10-K annual SEC filing, Target Corporation’s retail segment contains service of merchandising operations, and associate with online services. Its credit card segment gives qualified clients credit cards, such as Target…

    • 2214 Words
    • 9 Pages
    Best Essays
    Read More
  • Better Essays

    Target vs Wal Mart
    • 1640 Words
    • 7 Pages

    Target vs Wal Mart

    Target has a long standing tradition of providing superior products to consumers. Whether it is clothing or your groceries, Target is known for being a top competitor to the retail giant Wal-Mart. Target also has a long standing tradition of making economic decisions that benefit the consumer. In their most recent decision to move into Canada, Target is now moving into international business. Their brand name is not widely known throughout Canada, but given their reputation in America, Target should have no problem entering the Canadian market.…

    • 1640 Words
    • 7 Pages
    Better Essays
    Read More
  • Better Essays

    Target Advertising Strategy
    • 1251 Words
    • 6 Pages

    Target Advertising Strategy

    Target seems to stick to their word on their mission statement aside from the fact that their customer service majority of the time is lacking. But, because of the convenience of the store it keeps bringing the customers back and reeling in the new…

    • 1251 Words
    • 6 Pages
    Better Essays
    Read More

Related Topics