Target Case Study

Contact: Erin Conroy public relations senior, manager 612- 761-5928 732-322-1202 651-222-0190 [e-mail]

Alternate: Chandini Shirupalli public relations, manager 732-770-2897 732-521-5165 651-922-0292 [e-mail]
“For Immediate Release”

Target Announces a New Health and Wellness Department
Target’s new health and wellness department is designed to make health-related products an easier and affordable access among consumers.

Minneapolis, MN, Thursday, February 27th… Today, Target announces a health and wellness program that provides health
programs and products for their customers, that are in a health related section for all the stores.The primary purpose of having a health and wellness department is to give the highest quality of life for the customers.

According to Brian Cornell (CEO of Target),“ By having a new health and wellness department, our customers are going to be able to able to get products that are affordable and easier to obtain at the target stores. These products are going to be very beneficial for the health and the wellness of our customers.”

This idea is going to start with the leading twenty-five markets by 1 April 2017. Later on, after the first twenty-five markets are added, they are going to continue adding more of the stores. By 20 October 2017, the health and wellness departments are going to be available in every Target store that is across the United States of America.

The products and programs that are going to be in the health and wellness department are vitamins, diabetes supplies, nutritionists, coaches, counselors, healthy and organic foods to reduce pesticides, chemicals and to avoid antibiotics in the food chain.
Other health and wellness products are supplements, smoking cessation aids, exercise equipment and facilities, weight reduction programs and products. These products are used for health-related purposes. The health and wellness department are also going to include generic and non-generic prescription drugs, which shows that there is going to be different types of medication available to the customers of
Target. more… Target Announces a New Health and Wellness Department - 2

The prices for the health and wellness programs depends upon the person's income, that is from the IRS records. This table shows that the more the income, the less the discount, and the less the income, the greater the discount. The prices are set according to as represented in the following table. In order to register for the health program, the customers would probably have to give their social security information, and other information such as their names, address, and contact information. The table that represents the discount; which depends upon the person’s income. Up to $35K – 60% discount $36K to $50K – 50% discount $51K to $70K – 40% discount $71K to $95K – 30% discount $96K to $120K – 20% discount Above $120K – no discount

With this new department, Target may have to pay an annual fee for each transaction to the IRS.
By having a health and wellness department in Target, it may eventually replace Medicare and Medicaid, which shows as the other option for health care. It also may eventually lead to other health-related approaches such as hospital services, doctor visits, home health care, and physical therapy. Other health plans that it may lead to are a vision and dental care, maternity support care, telehealth in which the customers can contact their doctors with their smartphones, and nurse line in which people can contact the nurses.

Since Target was found in 1962, they have been able to provide different types of services for their customers.

About Target Corporation

Target Corporation is in Minneapolis, MN. Target has 1,802 stores and 38 distribution centers. They also have an online business on the Target website. Target gives 5 percent of their profit they make towards the communities. The products Target sells are home goods, clothes, accessories, electronics and beauty products. They have partners across the country.

For more information visit Target.com or on social media such their Facebook and Instagram
page.