Target Corporation Executive Summary
Target Marketing Plan
BUNW 511 - Marketing Management Fall 2014
Marketing Plan for Target Corporation
Executive Summary
Target Corporation is the second largest discount retailer in the United States. Target operates over 1,900 stores in the US and just recently 127 locations in Canada in 2013. The discount retailer sells hardlines, softlines, as well as groceries in some stores. Many stores also include optical, portrait studio, pharmacy, café, Starbucks, or Jamba Juice. Target’s commitment to providing a one-stop shopping experience lends the opportunity to introduce a retail clinic to the Northwest Indiana region.
Market research indicates the growing need for convenient health care services in Northwest Indiana. The recent …show more content…
It states, “Differentiation with exceptional value, which represents the foundation of our “Expect More. Pay Less.” Brand promise, will continue to set Target apart in the marketplace. We remain committed to offering a truly unique assortment – through our design partnerships, outstanding portfolio of owned brands and curated selection of signature national brands. And we are equally unwavering in our commitment to provide a compelling value proposition, as we showed by expanding our Price Match Guarantee to include select online competitors. We’re also collaborating closely with our vendors on channel-management strategies that sharpen prices and improve selection of our guests.” Target’s current retail clinic activities consists of clinic locations in Florida, Illinois, Maryland, Minnesota, and Virginia to name a few. The clinics offer services from minor illness and injury treatments to vaccinations. Target conducted a survey that shows an increasing demand for retail clinic services based on the growing increase of new customers due to the Affordable Health Care …show more content…
The company’s pricing strategy allows for the attraction of its current consumers through all economic times, increasing market penetration, and challenging retail climates. The expansion of Target stores into Canada is a natural market. Target’s integrates sustainability into its business through the focus on healthy, sustainable communities. Its natural environment is focused on preserving natural resources such as water, reducing wastes, and greenhouse gas emissions. Its technological environment is focused on operating seamlessly, efficient communications and collaborations around the world. Target has a policy committee that is responsible for the decision-making process regarding its political activities. These factors will affect Target’s ability to expand its retail clinic operations into Lake County market that is being considered. Some of the sociocultural environment focus for Target consists of increased sustainable seafood selection, increasing organic food offerings, and improved owned-brand
BUNW 511 - Marketing Management Fall 2014
Marketing Plan for Target Corporation
Executive Summary
Target Corporation is the second largest discount retailer in the United States. Target operates over 1,900 stores in the US and just recently 127 locations in Canada in 2013. The discount retailer sells hardlines, softlines, as well as groceries in some stores. Many stores also include optical, portrait studio, pharmacy, café, Starbucks, or Jamba Juice. Target’s commitment to providing a one-stop shopping experience lends the opportunity to introduce a retail clinic to the Northwest Indiana region.
Market research indicates the growing need for convenient health care services in Northwest Indiana. The recent …show more content…
It states, “Differentiation with exceptional value, which represents the foundation of our “Expect More. Pay Less.” Brand promise, will continue to set Target apart in the marketplace. We remain committed to offering a truly unique assortment – through our design partnerships, outstanding portfolio of owned brands and curated selection of signature national brands. And we are equally unwavering in our commitment to provide a compelling value proposition, as we showed by expanding our Price Match Guarantee to include select online competitors. We’re also collaborating closely with our vendors on channel-management strategies that sharpen prices and improve selection of our guests.” Target’s current retail clinic activities consists of clinic locations in Florida, Illinois, Maryland, Minnesota, and Virginia to name a few. The clinics offer services from minor illness and injury treatments to vaccinations. Target conducted a survey that shows an increasing demand for retail clinic services based on the growing increase of new customers due to the Affordable Health Care …show more content…
The company’s pricing strategy allows for the attraction of its current consumers through all economic times, increasing market penetration, and challenging retail climates. The expansion of Target stores into Canada is a natural market. Target’s integrates sustainability into its business through the focus on healthy, sustainable communities. Its natural environment is focused on preserving natural resources such as water, reducing wastes, and greenhouse gas emissions. Its technological environment is focused on operating seamlessly, efficient communications and collaborations around the world. Target has a policy committee that is responsible for the decision-making process regarding its political activities. These factors will affect Target’s ability to expand its retail clinic operations into Lake County market that is being considered. Some of the sociocultural environment focus for Target consists of increased sustainable seafood selection, increasing organic food offerings, and improved owned-brand