Target mapping
Q1] How many adult Heavy users of Indigestion remedies are there in RSA?
3786 000
Q2] What percentage% of Ever users of Indigestion remedies are age 25-34?
23%
Q3] Which brand has the younger age profile? Eno or Gaviscon? Explain your answer with reference to the attached datasheet
Q3 Answer]
Eno, as it has highest audience of 895 compared to Gaviscon which is 159.
Q4] What is the incidence of Medium consumption of indigestion remedies in the Middle Class (LSM6)
11
Q5] There is above average consumption of Citro-Soda amongst Young Families? True/ False?
True
Q6] There is above average consumption of Gaviscon amongst Young Families? True/ False?
True
Q7] What is the average monthly unit usage of Indigestion remedies in Upper Middle B?
Q8] What’s the average monthly unit usage of Indigestion remedies amongst Mature Families?
Q9] Is the average monthly unit usage of indigestion remedies higher amongst Mature Families than it is amongst Mature Couples? Yes/ No? Give the higher figure
Q10] Which LSM segments offer the highest volume of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer.
Q10 Answer
LSM 4 TO 6,
I would target Transitional and middle LSM segments as as they have the heaviest users.
Q10] Which LSM segments offer the highest incidence of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer.
Q10] Answer
Upper middle B to Elite, LSM 6 to 10, has higher incidence.
Q11] Using the data provided, identify the individual brands on the attached chart.
Q12] Using the data provided, complete a Facebook target market profile for Lucozade Lite. Launching with a new Lemon Grass flavour. Available only through Clicks and Dischem.
Q13] In no more than 300 words explain how the research data substantiates your target market profiling insights. Use the space provided overleaf.
Q13 Answer: Facebook Profiling Insights &
3786 000
Q2] What percentage% of Ever users of Indigestion remedies are age 25-34?
23%
Q3] Which brand has the younger age profile? Eno or Gaviscon? Explain your answer with reference to the attached datasheet
Q3 Answer]
Eno, as it has highest audience of 895 compared to Gaviscon which is 159.
Q4] What is the incidence of Medium consumption of indigestion remedies in the Middle Class (LSM6)
11
Q5] There is above average consumption of Citro-Soda amongst Young Families? True/ False?
True
Q6] There is above average consumption of Gaviscon amongst Young Families? True/ False?
True
Q7] What is the average monthly unit usage of Indigestion remedies in Upper Middle B?
Q8] What’s the average monthly unit usage of Indigestion remedies amongst Mature Families?
Q9] Is the average monthly unit usage of indigestion remedies higher amongst Mature Families than it is amongst Mature Couples? Yes/ No? Give the higher figure
Q10] Which LSM segments offer the highest volume of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer.
Q10 Answer
LSM 4 TO 6,
I would target Transitional and middle LSM segments as as they have the heaviest users.
Q10] Which LSM segments offer the highest incidence of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer.
Q10] Answer
Upper middle B to Elite, LSM 6 to 10, has higher incidence.
Q11] Using the data provided, identify the individual brands on the attached chart.
Q12] Using the data provided, complete a Facebook target market profile for Lucozade Lite. Launching with a new Lemon Grass flavour. Available only through Clicks and Dischem.
Q13] In no more than 300 words explain how the research data substantiates your target market profiling insights. Use the space provided overleaf.
Q13 Answer: Facebook Profiling Insights &