Target Market Analysis
TARGET MARKET ANALYSIS
(Biozet Attack Laundry Powder)
The Kao Corporation is originated by Mr. Tomiro Nagase and founded in June 1887. High quality toiletry soap becomes first manufactured goods that are launched. This corporation started to develop and expand their business to other field of business such as the beauty care business wherein the company recommend prestige cosmetics, and premium skin care and hair care products, and the fabric and home care business, which contain laundry detergents and household cleaners. In addition, in the chemical business this company develop chemical products that meet the various needs of industry (Kao Group Site, 2011). The mission of this company is to make every effort for the wholehearted satisfaction. The member of staff in the Kao Corporation has made an obligation that as their working mutually with passion and share joy with their consumers (Kao Group Site, 2011). The aim of the company is to gaining the respect and trust from the entire customer, consumers and also the stakeholders. In 1987, the Kao Corporation launching laundry detergent called Biozet attack. Biozet attack is one of the well known laundry powder in Australia. This product has superiority four times faster dissolving which means when the powders touch the water, it breaks open and dissolving the powder four times faster than other products (Biozet attack, 2009). The target market of this product is to fulfil customer expectations that wanted to clean their clothes, dress, or shirts from a stain. The 4 P’s analysis are use to discuss more deeply about this product but before applying the 4P’s analysis, there are three things need to be explained such as segmentation , target market , and positioning.
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Segmentation and Target Market
Segmentation can fall into four different categories such as geographic segmentation, demographic segmentation, psychographic segmentation, and behavioural segmentation. The biozet attack is categorised in
(Biozet Attack Laundry Powder)
The Kao Corporation is originated by Mr. Tomiro Nagase and founded in June 1887. High quality toiletry soap becomes first manufactured goods that are launched. This corporation started to develop and expand their business to other field of business such as the beauty care business wherein the company recommend prestige cosmetics, and premium skin care and hair care products, and the fabric and home care business, which contain laundry detergents and household cleaners. In addition, in the chemical business this company develop chemical products that meet the various needs of industry (Kao Group Site, 2011). The mission of this company is to make every effort for the wholehearted satisfaction. The member of staff in the Kao Corporation has made an obligation that as their working mutually with passion and share joy with their consumers (Kao Group Site, 2011). The aim of the company is to gaining the respect and trust from the entire customer, consumers and also the stakeholders. In 1987, the Kao Corporation launching laundry detergent called Biozet attack. Biozet attack is one of the well known laundry powder in Australia. This product has superiority four times faster dissolving which means when the powders touch the water, it breaks open and dissolving the powder four times faster than other products (Biozet attack, 2009). The target market of this product is to fulfil customer expectations that wanted to clean their clothes, dress, or shirts from a stain. The 4 P’s analysis are use to discuss more deeply about this product but before applying the 4P’s analysis, there are three things need to be explained such as segmentation , target market , and positioning.
.
Segmentation and Target Market
Segmentation can fall into four different categories such as geographic segmentation, demographic segmentation, psychographic segmentation, and behavioural segmentation. The biozet attack is categorised in