Target Market of Bata
Target market of Bata:
Bata Shoe Limited, the country's largest shoe manufacturer, will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market, a company official said Wednesday.
Nike has already made Bata the licensee for Bangladesh, allowing the multinational shoe company to market its products all over the country.
"Initially, we will market Nike products including shoes, apparel and lifestyle items in five of our top stores located in posh areas of capital Dhaka," said a senior Bata Shoe company official on condition of anonymity.
"There is a growing demand for high-end footwear and sport shoes among a fast-growing upper segment of the society. Our target is to grab the market with the world's best footwear brand, Nike," he said.
"There is a craze for Nike keds among university students, athletes and joggers. They wouldn't care for price as long as they get the genuine Nike products," he said, adding the price would start from Tk3000 a pair.
Nike had tried to sell its products through licensee shops in the country, but it failed to make any impact mostly due to presence of fake Nike shoes in Dhaka and Chittagong.
The deal with Bata will allow Nike to market its products in every major towns and cities. But in the first phase, Bata will sell the expensive shoes only in the major shops in Dhaka and Chittagong.
Bangladesh's footwear market is relatively small compared to its large population. It was worth over Tk 18 billion last year.
But industry insiders said the market has been growing over 20 per cent annually in the recent years, with branded shoes among the fastest growing segments.
Bata has over 238 retail outlets across the country and hundreds of registered wholesale dealers and licensee shops. Last year, it sold over 30 million pairs of shoes with a turnover of over Tk 4.69 billion.
But market analysts said the company has been facing a stiff competition in the
Bata Shoe Limited, the country's largest shoe manufacturer, will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market, a company official said Wednesday.
Nike has already made Bata the licensee for Bangladesh, allowing the multinational shoe company to market its products all over the country.
"Initially, we will market Nike products including shoes, apparel and lifestyle items in five of our top stores located in posh areas of capital Dhaka," said a senior Bata Shoe company official on condition of anonymity.
"There is a growing demand for high-end footwear and sport shoes among a fast-growing upper segment of the society. Our target is to grab the market with the world's best footwear brand, Nike," he said.
"There is a craze for Nike keds among university students, athletes and joggers. They wouldn't care for price as long as they get the genuine Nike products," he said, adding the price would start from Tk3000 a pair.
Nike had tried to sell its products through licensee shops in the country, but it failed to make any impact mostly due to presence of fake Nike shoes in Dhaka and Chittagong.
The deal with Bata will allow Nike to market its products in every major towns and cities. But in the first phase, Bata will sell the expensive shoes only in the major shops in Dhaka and Chittagong.
Bangladesh's footwear market is relatively small compared to its large population. It was worth over Tk 18 billion last year.
But industry insiders said the market has been growing over 20 per cent annually in the recent years, with branded shoes among the fastest growing segments.
Bata has over 238 retail outlets across the country and hundreds of registered wholesale dealers and licensee shops. Last year, it sold over 30 million pairs of shoes with a turnover of over Tk 4.69 billion.
But market analysts said the company has been facing a stiff competition in the