Preview

Target Market Persuasive Essay

Good Essays
Open Document
Open Document
438 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Target Market Persuasive Essay
The target market that Marsh advertising decided to focus on are females between the ages of 16-35. The primary demographic that Kylie Jenner Lip Kit is purchased is by young make-up lovers. Our Primary target market is Jennifer, who is a 21 year old college girl who has an obsession with make-up. Jennifer works part time at her university and listens to Pandora, and, Spotify while she gets ready for work or a college party. She tries to keep up with all the make-up trends and every Sunday night you can see Jennifer tuning into " Keeping Up with the Kardashian." She spends her spare time on social media, In fact her favorite social media app is Instagram. On Instagram, she follows one of her favorite Jenner's; which happens to be Kylie Jenner. …show more content…
Kylie Jenner lip kit is framing the message to become your inner celeb. This product is suppose to help build your confidence and feel fabulous. To support the frame of reference is the campaign is having all types of girls between the ages of 16-35 posting on Facebook and Instagram to blossom their inner celeb. Our team has come together and negotiated the lowest prices for experiential ads to keep the cost low. We worked hand and hand with Kylie Jenner and some of her fans to come together and make special ad's as well as commercials.
The creative ads designed by our graphic team will be placed on internet and internet radio websites such as Pandora and Spotify. our television ads will be aired on the primary demographics most views TV channels. MTV, HGTV, VH1, and, E! The time that our commercials will be aired is at prime time; which usually occurs from 7 p.m. to 10 p.m. To help boost our views and target out market. Sunday nights will be a great boost due to "Keeping up with the Kardashian" being aired on E!. Our commercial will be aired multiple times due to the fact of Kylie Jenner being a part of the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Jcpenney Analysis Report
    • 5037 Words
    • 21 Pages

    Jcpenney Analysis Report

    Client: JCPenney Target audience: Females age 25-34 Challenge: Develop a $100 million proposal for a national, fullyintegrated marketing campaign to run February 2012 to February 2013, designed to increase market share among females 25-34 years old.…

    • 5037 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Covergirl Outlast All-Day Lipcolor
    • 699 Words
    • 3 Pages

    Covergirl Outlast All-Day Lipcolor

    Public Relations - Identify where Covergirl can promote the brand of Lipcolor, it will take research to understand the audience. Analyze popular magazine, geographically locations, retail stores, popular websites; to identify the readers, viewers, visitors of the targeted market segment. Covergirl should catch the attention of the target consumer. An example would be to promote new Outlast Lipcolor, through advertising in a beauty magazine. It is first necessary to get a better understanding of the different magazines, stores, websites; the company should do a full investigation.…

    • 699 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    unit 3 m3
    • 1347 Words
    • 6 Pages

    unit 3 m3

    We have hoped that this product will gain a target market of woman and young girls. This decision was reached after doing market research; we did questionnaires asking people if there was a new product in the market, what kind of product they would want the most. Our questionnaire and field research were directed specifically at woman and we found out 90% of the woman would like a lipstick as they like to look presentable when they go out. The extensive research that we did showed us that woman buy lipsticks a lot more than other products. It was important for us to do market research when we come up with the product idea because market research helps you know the market and the people you will be working with. It also helps make decisions about pricing, promotion, product and location. With market research you are able to understand how your products or services fit your target market and also to gain information about how your competitors and customer needs in order to meet them.…

    • 1347 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Miley Cyrus Advertising Analysis
    • 817 Words
    • 4 Pages

    Miley Cyrus Advertising Analysis

    Miley Cyrus seductively poses on the cover of Cosmopolitan magazine, wearing Mac Lipstick, she captures the consumers attention instantaneously. The use of controversial images to promote interest successfully peddles products because the current era of pop culture. Due to the recent rise of social media, consumers have the ability to track or “follow” their idols. Producers use idols tactfully to incorporate their products into popular social networks like Instagram. Subliminal messaging is an old advertising technique that has been revolutionized with advancing social technology. Subliminal messaging is the driving force behind social network advertising. When Miley Cyrus posts a picture on Instagram her fans notice everything. These fans interpret the picture and more than likely recognize the products she uses. Therefore, when Miley poses on the cover of a fashion magazine like Cosmopolitan using a product like Mac Lipstick, interest will spark like a wild fire. This is no accident. Miley Cyrus is an inspirational artist preaching the power of women and self expression through her music. Our generation(early…

    • 817 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Cover Girl Cosmetics Essay Example
    • 1774 Words
    • 8 Pages

    Cover Girl Cosmetics Essay Example

    Cover Girl Cosmetics Why Cover Girl is one of the most successful cosmetic organizations since the 1960's? By: Heather Hale Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl's strong, on going successes are due to changing the look of the product, exceptional promotions which the public can't look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it's wonderful that Cover Girl has been and still is so successful, it has put a dentation in today's society in what women's appearance should and shouldn't be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one's life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, "Fall in Love with 98…

    • 1774 Words
    • 8 Pages
    Good Essays
    Read More
  • Better Essays

    Eugene V Debs Research Paper
    • 1513 Words
    • 7 Pages

    Eugene V Debs Research Paper

    Lewis once said “I have pleaded (labor 's) case, not in the quavering tones of a feeble mendicant asking alms, but in the thundering voice of the captain of a mighty host, demanding the rights to which free men are entitled”. John Lewis was an eloquent spokesman for working people throughout the United States (United States Department of Labor, 2013). He was born in Lowa on 12th February 1880. At fifteen years he found work as a miner in Illinois. He then jointed the United Mine Workers of America (UMWA) and eventually was elected branch secretary in 1911; Lewis left the mines to become an organizer for the American Federation of Labor (AFL). In 1917 he was elected vice president of the UMWA. Three years later he became president of what was then the largest trade union in America (Simkin J, 1997) .Lewis was a great labor leader who inspired millions to join America’s new industrial unions. The 1920’s were seen as a crisis period for the movement. The postwar prosperity coupled with completing their economic shift to mass production, left U.S bureaucratic firms in a dominant position. Workplaces therefore with large craft unions became overshadowed by workplaces with unskilled and unorganized industrial workers and the United Mine Workers was one such industrial union emerging from its leadership in 1924 where John Lewis became the next giant in history of the American Labor Movement. However in 1920’s some labor leaders viewed Lewis as a ruthless autocrat who was…

    • 1513 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Analysis: Advertising and Taylor Swift
    • 834 Words
    • 4 Pages

    Analysis: Advertising and Taylor Swift

    This specific commercial advertises CoverGirls Natureluxe Silk foundation using Taylor Swift. She is a perfect person to use in a commercial that is marketing their product towards teen girls. At only 22, Taylor has made a lucrative career out of writing songs about growing up and discovering yourself. Throughout the commercial she glows, she looks happy and completely natural throughout the entire thing. It’s as if she doesn’t even have make up on and it’s captivating. Plenty of young girls throughout the country look up to her for this reason. They feel like they can relate to her realistic life situations she puts into her music and because of that they are more likely to sway towards what her opinion of everyday things are such as make up as it is clearly shown in the advertisement.…

    • 834 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Persuasive Essay
    • 425 Words
    • 2 Pages

    Persuasive Essay

    Clarissa Harlowe "Clara" Barton was a pioneer nurse who founded the American Red Cross. In addition to being a hospital nurse, she worked as a teacher, patent clerk, and humanitarian. At a time when relatively few women worked outside the home, Barton built a career helping others. She was never married, as she knew the restrictions of a married woman at the time, but had a relationship with John J. Elwell. During the end of the American Civil War, Barton worked at a hospital she made helping the people at the Andersonville prison camp where 13,000 people died.…

    • 425 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Persuasive Essay
    • 1386 Words
    • 6 Pages

    Persuasive Essay

    Due to the financial crisis there have been many changes made to government programs to reduce costs and help with debt. Many of these cuts are happening statewide, in America’s public schools. The first programs that are being cut are the art programs, and the excuse is that the core classes are more important. The argument is that children need to be more focused on test scores in Math, Science, English and History. It is unfair to single out art classes, there should be a more even spread of budget cuts, not just the sole elimination of the arts. There are parents who are indifferent with the arts and they are unfazed by their removal from elementary public schools. What many of these parents do not recognize is that there are actually benefits of the arts that help with core subjects. Some benefits are strengthening problem solving skills, stimulating critical thinking and helping developmental growth. There is also a duel component that shows that there is a direct correlation between SAT test scores and art programs in schools, as well as higher participation and attendance. It has also been shown that the arts can help boost the economy.…

    • 1386 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Persuasive Essay
    • 1375 Words
    • 6 Pages

    Persuasive Essay

    “Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore, send the homeless tempest-tost to me, I lift my lamp beside the golden door.” Reference? America has long been the land of freedom and hope to the world, and the American military is what has kept her that way. People have forgotten how important and valuable the military is to the world that we live in. As part of the Budget Control Act of 2011, automatic sequestration calls for $1.2 trillion in lowered federal spending, with 50% coming from defense and 50% coming from non-defense budgets. If Congress cannot reach an agreement, these cuts will reduce the Department of Defense spending by about $55 billion dollars. On September 11, 2001, the United States faced a difficult time in which 3,000 lives were lost due to an attack upon the U.S. by terrorists who hijacked airplanes and crashed them into the Twin Towers in New York City, the Pentagon in Arlington, Virginia, and the United States Pennsylvania! That day, 9/11, has become a day in which we remember the lives that were lost and the families who were affected by such a tragedy. We called on our military once again, and they were there to protect our country. I am against automatic sequestration towards the military and military programs for many reasons.…

    • 1375 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Persuasive Essay
    • 654 Words
    • 3 Pages

    Persuasive Essay

    “Shame” by Dick Gregory is a story about a young boy (Richard) who got humiliated as a kid trying to impress a girl at his school. He wanted to be like other kids at his school, but he couldn't because he was poor.…

    • 654 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Comm Week 1 Persuasive Essay
    • 803 Words
    • 4 Pages

    Comm Week 1 Persuasive Essay

    Welfare was originally designed to help out poor families in need. Throughout the years, there have been issues with people taking advantage of the system. The government has made efforts to try to help welfare recipients to get a job instead of seeing welfare as a lifestyle. The next step government should take is to drug test welfare recipients. If a person has enough money to get his or her drugs; he or she should have enough money to support their family. It is unfair for us tax payers to support other people’s family and addiction. It is clear that drug testing welfare recipients would benefit not only the system, but also recipients themselves, and tax payers.…

    • 803 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Persuasive Essay
    • 566 Words
    • 3 Pages

    Persuasive Essay

    Online, physically, or verbally you can be a victim of being bullied. You don’t have to keep things as they are. The question is how to handle the situation (Do you attack the bully and become the bully yourself? Or do you ignore the bully and pretend all is well?) What you do is speak up and ask for help. I would know, because not only was I a victim, I was also a person who stood by and simply watched it happen.…

    • 566 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Persuasive Essay
    • 434 Words
    • 2 Pages

    Persuasive Essay

    Have you ever wondered if football is a more dangerous sport than soccer? Football is a contact sport. You can get tackled in football but you can’t get tackled in soccer. You’re more prone to get injured in football than you are in soccer. A higher number of injuries result in contact sports. To help prevent injuries, both sports have rules that enforce the use of safety equipment…

    • 434 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Serious failure to protect individuals
    • 1262 Words
    • 4 Pages

    Serious failure to protect individuals

    Serious failure to protect individuals from abuse occurred in care homes across Britain. This is an account of the shocking state of an elderly care home in Essex. It has shown the residents being abused, bullied and also physical violence being used toward these vulnerable adults. They had been left in their own excrement for hours not taken to bathroom when they needed too.…

    • 1262 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics