Target Segmentation For Crossfit
4) Target Segment
5) Target Motivation:
(We still don’t know the best target)
Any business’ goal is to satisfy its customers wants and needs, in this area, the customers’ needs differs from a segment to another, as for the adults the key that motivates them is the competition as they will be able to participate in different cross fit events (fit festival), as for the athletes their goal is to maintain their fitness abilities and the housewife they are worry about a safe place to leave their children at , the FITTEST provides them by a play ground with different activities to entertain their kids, they are all aiming for living a better healthy life.
There are other factors that could discourage the customers such as high prices for the membership …show more content…
The number of the collected points will determine what can be exchanged for.
The box also offers At Home exercise, where a type of optional gear is offered with different types of exercise to work-out on. It helps fitters at times where they won’t be able to constantly come to the box to complete their course. As Crossfit exercise are time efficient (takes 15-20min.) it will help trainers to stay on track.
The certified coaches who help the box to provide its services are experts who are highly trained and qualified to train beginners, providing them with full coverage about what they may face as beginners and how to overcome it. These experts are to be certified with first aid certificate that will reduce any injuries from any kind.
8) Positioning:
Who: “segment” According to the identified (NOT YET SETTLED)
what: constantly varied “functional” movement performed at high …show more content…
- Nutrition clinic will be certified doctors & if no result in a month you get half the money back
- First trial (DURATION) if no result gets quarter the money back .But client commitment must be full in such case
- Apparels bought of any brand can be exchanged within 14 days
11) Sale Strategy & sales plan :( Not yet finished)
The Box is going to use the penetration sale strategy; it’s the practice of setting an initial price lower than the standard price. The business is following this type of strategy to envelop different provisions. There are different ways that The box can be engaged in using the penetration strategy as it is not expect to generate revenues from its main operating activity only, but from another four sources that will be relied on which is summarize below:
1) Restaurant & Coffee Shop:
An average sale of 15,000 to 20,000 Egy.Pounds is expected relying on beverages, on the go fresh and healthy sandwiches.
2) Appeals:
Providing all mugs, T-shirts, pins, caps of the box brand and in addition of the availability of all famous sports brands. Which would leave us with 5000 EGY?
3) Nutrition
5) Target Motivation:
(We still don’t know the best target)
Any business’ goal is to satisfy its customers wants and needs, in this area, the customers’ needs differs from a segment to another, as for the adults the key that motivates them is the competition as they will be able to participate in different cross fit events (fit festival), as for the athletes their goal is to maintain their fitness abilities and the housewife they are worry about a safe place to leave their children at , the FITTEST provides them by a play ground with different activities to entertain their kids, they are all aiming for living a better healthy life.
There are other factors that could discourage the customers such as high prices for the membership …show more content…
The number of the collected points will determine what can be exchanged for.
The box also offers At Home exercise, where a type of optional gear is offered with different types of exercise to work-out on. It helps fitters at times where they won’t be able to constantly come to the box to complete their course. As Crossfit exercise are time efficient (takes 15-20min.) it will help trainers to stay on track.
The certified coaches who help the box to provide its services are experts who are highly trained and qualified to train beginners, providing them with full coverage about what they may face as beginners and how to overcome it. These experts are to be certified with first aid certificate that will reduce any injuries from any kind.
8) Positioning:
Who: “segment” According to the identified (NOT YET SETTLED)
what: constantly varied “functional” movement performed at high …show more content…
- Nutrition clinic will be certified doctors & if no result in a month you get half the money back
- First trial (DURATION) if no result gets quarter the money back .But client commitment must be full in such case
- Apparels bought of any brand can be exchanged within 14 days
11) Sale Strategy & sales plan :( Not yet finished)
The Box is going to use the penetration sale strategy; it’s the practice of setting an initial price lower than the standard price. The business is following this type of strategy to envelop different provisions. There are different ways that The box can be engaged in using the penetration strategy as it is not expect to generate revenues from its main operating activity only, but from another four sources that will be relied on which is summarize below:
1) Restaurant & Coffee Shop:
An average sale of 15,000 to 20,000 Egy.Pounds is expected relying on beverages, on the go fresh and healthy sandwiches.
2) Appeals:
Providing all mugs, T-shirts, pins, caps of the box brand and in addition of the availability of all famous sports brands. Which would leave us with 5000 EGY?
3) Nutrition