Target Swot Analysis Essay
Targets Main Target?
Target Corporation competes directly against other discount retailers, mainly Wal-Mart and Kmart. Since its founding in 1962, it has intended to differentiate its stores from its competitors by offering what it believes is more upscale, trend-forward merchandise at low cost, as opposed to the traditional concept of focusing on low-priced goods.
As a result, Target stores tend to attract younger and more educated and affluent customers than its competitors. Currently, the median Target shopper is 41 years old, which is the youngest of all major discount retailers that Target competes directly against. The median household income of Target's customer base is roughly $63,000. Roughly 76% of Target customers are female, and more than 45% have children at home. About 80% have attended college and 48% have completed college. Ninety-seven percent of American consumers recognize the Target Bull’s-eye logo.
Target does not play any music in its stores. It also does not promote items or services through its public address system. Target designs its stores to be more attractive than Wal-Mart, and other large box-department stores by having wider aisles, drop ceilings, a more attractive presentation of merchandise and generally cleaner …show more content…
What most people never really see is that Target also sells groceries. Target’s main target is middle aged women, and sixty four percent of women do the family grocery shopping. A company’s main goal is to satisfy customers and in return they receive their business. What if Target expanded their grocery section allowing the shoppers to get all their shopping done in one store? The typical shopper could get their food shopping, and their cloth shopping done without driving to two different places. Target would then bring in more revenue and receive the consumers business
Target Corporation competes directly against other discount retailers, mainly Wal-Mart and Kmart. Since its founding in 1962, it has intended to differentiate its stores from its competitors by offering what it believes is more upscale, trend-forward merchandise at low cost, as opposed to the traditional concept of focusing on low-priced goods.
As a result, Target stores tend to attract younger and more educated and affluent customers than its competitors. Currently, the median Target shopper is 41 years old, which is the youngest of all major discount retailers that Target competes directly against. The median household income of Target's customer base is roughly $63,000. Roughly 76% of Target customers are female, and more than 45% have children at home. About 80% have attended college and 48% have completed college. Ninety-seven percent of American consumers recognize the Target Bull’s-eye logo.
Target does not play any music in its stores. It also does not promote items or services through its public address system. Target designs its stores to be more attractive than Wal-Mart, and other large box-department stores by having wider aisles, drop ceilings, a more attractive presentation of merchandise and generally cleaner …show more content…
What most people never really see is that Target also sells groceries. Target’s main target is middle aged women, and sixty four percent of women do the family grocery shopping. A company’s main goal is to satisfy customers and in return they receive their business. What if Target expanded their grocery section allowing the shoppers to get all their shopping done in one store? The typical shopper could get their food shopping, and their cloth shopping done without driving to two different places. Target would then bring in more revenue and receive the consumers business