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Target's Ethical Analysis

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Target's Ethical Analysis
Mining customer databases raises the ethical issue of customer privacy. Companies who collect data such as name, age, marital status, address, shopping habits, and geographic location without informing their customers makes their customers feel invaded. For example, when Target started sending coupons for baby items to customers according to their pregnancy prediction scores, expecting mothers felt spied on. Women were uncomfortable with the idea that Target knew about their personal lives. To correct this ethical issue, Target merged their pregnancy coupons items with items pregnant mothers would never purchase. This formula became a closely guarded secret. There are no privacy laws Target is violating, thus, they found a way around the ethical
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