Target's Three Competencies Case Study

Target’s three competencies, which are superior guest service, company culture and “the system” are all crucial to its business and are factors that not only demonstrate the differentiated aspect of Target’s business model, but make Target a unique retailer. To make its guests feel at home, Target has configured different resources together including guest call buttons, store layout consistency, increased speed at checkout, and strategic placement of items to make a customer’s trip to Target an overall experience. Target has a “fast, fun, and friendly” company culture because of the fact that each team member makes an effort to make all other team members feel welcome and respected. Last but not the least, “the system” involves the use of inventory