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TarpArt Bag: Concept and Benefits

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TarpArt Bag: Concept and Benefits
I. MARKETING ASPECT a. PRODUCT DESCRIPTION
TarpArt Bag is high-quality, high-fashion bags made of discarded tarpaulin materials used for outdoor advertising. The creation and marketing of these bags are to provide eco-friendly and sustainable livelihood to the COTABATO communities.
These tarps are manufactured mainly by BAGGY BAGS and each bag is unique in its own sense and has its own individual character. Various colors and patches form a symbol of the local craftsmanship. Each tarp bag is like the reincarnation of an old tarp which had undergone a rough journey during its lifetime as a tarpaulin in harsh environmental conditions. b. DEMAND DESCRIPTION
As more people continue to be concerned about the environment and global warming, products like a TarpArt Bag are increasingly becoming more mainstream and popular. Such bags are made out of recycled tarps. Thus, instead of the tarps being thrown into a landfill, they are made into beautiful bags that are renowned in our region. It helps stop global warming, to aid poor craftsmen in developing countries, and to capitalize on a profitable business. c. SUPPLY DESCRIPTION 1. Extraction or processing of raw materials 2. Manufacturing 3. Packaging 4. Transportation / distribution 5. Retailer 6. End user / Customers d. FACTORS AFFECTING THE MARKET
TarpArt Bag oftentimes looks to help out the environment. Such bags are made out of recycled tarps. Earth conscious consumers love the natural, earth-toned looks of such bags, and they also feel good about helping out their planet. Companies that sell tarp bags also oftentimes wish to help struggling craftsmen in poorer countries. Many of the bags made out of tarps are lovely creations with a lot of handcrafted detail added to them. The craftsmen have a talent that could translate too many sales, and earth-friendly companies are happy to give them work that would most

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