Task 1 Business Environment Analysis
ASESSMENT TASK 1
IMPLEMENT CONTINUOUS IMPROVEMENT
BSBMGT403
NAME-SUKHVIR SINGH
STUDENT ID – BSB000010R
TRAINER’S NAME-NICOLAS TIRRIS
DATE-30 OCTOBER 2015
Table of Contents
Introduction 3
Background 4
Investor relations 4
Marketing Strategies 4
Technology 5
Customer Service 5
Implement Continuous Improvement Process 5
Improve Customer Service 6
Reference 6
Introduction
Continuous improvement is systematic approach to making things better. Ironically, though, while many people do this in their personal life, continuous improvement needs to be managed in order to improvement needs to manage in order to flourish in the work environment. Continuous improvement is a ‘programmed, and an almost unbroken, flow of improvement realized under …show more content…
In 2001 SingTel became the parent company of Optus, paving the way to become a strong and strategic telecommunications player within the Asia-Pacific region.
With more than 130 years of operating experience the SingTel Group is Asia's leading communications group providing a wide spectrum of multimedia and infocomms technology (ICT) solutions, including voice, data and video services over fixed and wireless platforms.(optus.com.au)
Marketing Strategies
Optus strategy is product-led; the company is continually developing new products and services which utilize the latest technological advances. However, as consumers become increasingly sophisticated users of modern mobile technology, they make new demands and seek added value through product improvements. Consumers are becoming more demanding and suppliers have to listen. Vodafone must feed this back into its product strategy.
In order to retain market leadership, Optus has established a set of marketing objectives. These are to:
Obtain new customers
Keep the customers it already has
Introduce new technologies and services (e.g. text messaging, …show more content…
Optus is achieving these objectives by continually updating the range of phones and services offered to keep ahead of its competitors. Optus also communicates regularly with its customers to keep them well informed of the benefits of all Vodafone
IMPLEMENT CONTINUOUS IMPROVEMENT
BSBMGT403
NAME-SUKHVIR SINGH
STUDENT ID – BSB000010R
TRAINER’S NAME-NICOLAS TIRRIS
DATE-30 OCTOBER 2015
Table of Contents
Introduction 3
Background 4
Investor relations 4
Marketing Strategies 4
Technology 5
Customer Service 5
Implement Continuous Improvement Process 5
Improve Customer Service 6
Reference 6
Introduction
Continuous improvement is systematic approach to making things better. Ironically, though, while many people do this in their personal life, continuous improvement needs to be managed in order to improvement needs to manage in order to flourish in the work environment. Continuous improvement is a ‘programmed, and an almost unbroken, flow of improvement realized under …show more content…
In 2001 SingTel became the parent company of Optus, paving the way to become a strong and strategic telecommunications player within the Asia-Pacific region.
With more than 130 years of operating experience the SingTel Group is Asia's leading communications group providing a wide spectrum of multimedia and infocomms technology (ICT) solutions, including voice, data and video services over fixed and wireless platforms.(optus.com.au)
Marketing Strategies
Optus strategy is product-led; the company is continually developing new products and services which utilize the latest technological advances. However, as consumers become increasingly sophisticated users of modern mobile technology, they make new demands and seek added value through product improvements. Consumers are becoming more demanding and suppliers have to listen. Vodafone must feed this back into its product strategy.
In order to retain market leadership, Optus has established a set of marketing objectives. These are to:
Obtain new customers
Keep the customers it already has
Introduce new technologies and services (e.g. text messaging, …show more content…
Optus is achieving these objectives by continually updating the range of phones and services offered to keep ahead of its competitors. Optus also communicates regularly with its customers to keep them well informed of the benefits of all Vodafone